Sports Media Report
To kick off the 100-day countdown to the 2018 FIFA World Cup Russia™, Telemundo Deportes revealed a series of key updates for its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world. In addition to multiplatform coverage and production updates, Telemundo Deportes announced a line-up of top-tier advertising partners, digital partnerships, more legendary and groundbreaking commentators, and insights of its latest consumer focused study around the FIFA World Cup™.
“We are kicking off the 100-day countdown in a big way to celebrate this historic moment for Telemundo Deportes,” said Ray Warren, President of Telemundo Deportes. “This will be the most consumed and most widely distributed digital event in Spanish-language television history. All of the initiatives announced today support our mission to bring our viewers the most authentic and complete coverage in the history of the tournament.”
Initiatives and updates announced today include:
SPONSORSHIPS
Telemundo Deportes teams up with Coca-Cola®, Sprint and Volkswagen for 2018 FIFA World Cup Russia™Coverage
Telemundo teams up with Coca-Cola®, Sprint and Volkswagen for the network’s exclusive Spanish-language coverage of the 2018 FIFA World Cup Russia™. Match halftimes and post-games will be presented exclusively by Sprint and Coca-Cola, respectively, and Volkswagen will present the network’s primetime show.
As an official FIFA partner, Coca-Cola will be the presenting sponsor of the Telemundo Deportes Post-Game, “El Resumen del Partido,” for all 64 World Cup matches as well as the in-game match clocks. Powerade, also a part of The Coca-Cola Company family of brands, will have brand exposure during the tournament window with socially-led activations.
Sprint will work with Telemundo Deportes as the official halftime sponsor of all 64 matches. Additionally, Sprint will offer their customers an exclusive portal in the Telemundo Deportes En Vivo app that will be home to various content all in one place, inclusive of FIFA content that no one else can provide in Spanish-language.
Volkswagen will bring audiences the best action, highlights and commentary from the tournament as presenting sponsor of the network’s primetime show exclusively dedicated to the FIFA World Cup, airing nightly from 7-8 p.m. ET. Additionally, Volkswagen will have brand presence within each of the 64 matches as well as within Telemundo Deportes livestream coverage. All Volkswagen content will feature the new Jetta and Tiguan models.
MULTIPLATFORM PROGRAMMING & CONTENT:
Original Content in partnership with VICE
As part of Telemundo’s plans to create compelling storytelling around the tournament, the network is partnering with VICE, the world’s leading global youth media brand, to produce short-form features and stories of the interesting, contagious aspects of the culture and fandom that the FIFA World Cup™ brings around the world. The content will air exclusively across Telemundo Deportes’ television coverage during the FIFA World Cup™ and will extend to TelemundoDeportes.com.
“Somos El Mundial” – New Digital Series produced in partnership with the NBCU Digital Lab and BuzzFeed:
As part of Telemundo’s more than 1,000 hours of FIFA World Cup™ content planned across digital platforms, Telemundo Deportes announced a content partnership with NBCU Digital Lab to create “Somos el Mundial,” a digital docu-series to be featured on TelemundoDeportes.com and Telemundo Deportes’ YouTube page. In addition, BuzzFeed will create short-form content from the series to be integrated across its platforms. The series will debut in May and will continue running during the tournament.
“Somos el Mundial” is an intimate profile chronicling the powerful narratives behind the Hispanic World Cup countries as told through the eyes of key players. Each episode will center on an individual country and their upcoming journey to Russia 2018. The primary fabric of each episode will be comprised of interviews with players representing their country at the World Cup. Their interviews will focus on the history of their country as it relates to the tournament – national pride, what it means to be a citizen of this country, their emotions heading into the games, etc.
