Sports Media Report
mycujoo, a leading live-streaming soccer service specializing in the long tail/non-premium soccer content, announces a two-year partnership with the United States Adult Soccer Association.
Under the agreement announced today, mycujoo and the USASA will be live streaming competitions sanctioned by the USASA in 2018 and 2019, including the Adult Soccer Fest, the Amateur Cup and the Hank Steinbrecher Cup.
mycujoo is relishing the opportunity to work with the USASA, the governing body for adult soccer in the U.S. and a developmental organization dedicated to increasing participation and enjoyment in soccer in America. mycujoo is looking forward to being a trusted partner for the USASA, supporting them in achieving these objectives of growth, development and sustainability of the game at grassroots, amateur and semi-pro levels.
“We continue to expand our presence on the amateur and semi-pro soccer market in the USA, as more partners such as the USASA and the UPSL realize the power of the model proposed by mycujoo,” said Pedro Presa, CEO of mycujoo. “These organizations, with such strong roots in the long tail of soccer in America, are the DNA of mycujoo – we are proud to empower them in gaining more visibility and strengthening the development of the game in the U.S.”
“We’re happy to partner and work alongside mycujoo as they help us take a bigger step into USASA’s new digital chapter,” said Duncan Riddle, Executive Director of the USASA. “We look forward to the increased opportunities mycujoo can provide our membership base in experiencing USASA video streamed and on-demand games.”
This partnership is the second major achievement for mycujoo in the U.S. market in 2018, after reaching a multi-year agreement with the UPSL to live stream exclusively the league’s full seasons, with all matches of the 2018 UPSL spring season, currently underway, to be broadcasted live on the platform. The UPSL and the USASA partnering with mycujoo are providing unprecedented free access to all matches to American soccer fans.
mycujoo offers a soccer-specific, free-to-use streaming service at the lowest possible access costs, enabling clubs and competitions at any level to seamlessly set up their streams and start reaching new audiences. It allows leagues, clubs, as well as local online media to distribute and commercialise the content themselves in partnership with mycujoo, maximising the reach and commercial opportunities in an unprecedented way at this level of the game.
