Sports Media Report
BBC AMERICA’s new darts series Premier League Darts is proving to be a hit online. The series has generated over 2 million livestream views to-date since its launch on February 1, growing +10x from the first half of the tournament. Livestream views consist of views on BBCAmerica.com and Facebook.
Through 12 weeks, Premier League Darts social engagement has seen an average growth rate of +30% week-over-week, tracking ahead of the 2017 average growth rates of the NFL (+11%), NHL (+16%), and NBA (+21%).
BBCA is the U.S. home to the world’s biggest darts tournaments: Premier League Darts and the World Darts Championship. A fan-fueled fringe sport phenomenon, darts is second only to football (aka soccer) as a televised sport in the UK. It has the spectacle of wrestling, the stakes of poker and it has fans beyond anything you’ve seen in their enthusiasm.
“Darts as a spectator sport is all about extraordinary skill, high stakes and passionate spectacle,” remarked BBC AMERICA President and GM Sarah Barnett. “It’s fantastic to see a US audience begin to embrace this global phenomenon.”
BBCA’s Premier League Coverage:
Thursday Night Darts: Premier League 2018 – Thursdays at 10pm/9c
BBCAmerica.com livestream – Thursdays at 2pm/1c
