Sports Media Report
Iron Mountain Incorporated®, the global leader in storage and information management services, today announced a digitization project with the San Francisco Giants to preserve and digitally transform 100 years’ worth of audio and video baseball history. Iron Mountain’s Entertainment Services team, which specializes in media storage, digitization and restoration services, will digitally convert, catalog and preserve this collection so that it can be available for generations of Giants fans to come.
In their 60 years of baseball in San Francisco, the Giants have won three World Series, six National League pennants, and nine division titles. During this era, the Giants have amassed a large collection of memorabilia, from their final season as the New York Giants all the way through to the 2018 season. This priceless archive comprises photographs, film, audio tapes and other media artifacts that are currently in danger of being lost forever due to the natural effects of time, wear and decay. Seeking to maintain the integrity of this collection while ensuring they can provide their fans with a digital way to experience the team’s history, the Giants have turned to Iron Mountain’s Entertainment Services team to bring this collection into the future.
“As the production team of the San Francisco Giants, we’re tasked with not only creating original content, but capturing and preserving the history of the club,” said Paul Hodges, vice president of SFG Productions, San Francisco Giants. “This project with Iron Mountain allows us to bring nearly 100 years of Giants history into the future through the digitization of over 18,000 tapes. Our values aligned with Iron Mountain on this project, knowing they build relationships on trust and security was important to us, especially when handling our legacy. Like Iron Mountain does for its customers, we are protecting the legacy of Giants baseball and making it accessible for future generations.”
Beginning in August of this year, Iron Mountain safely relocated the Giants’ collection of memorabilia from San Francisco to a secure, temporary climate-controlled vault in Los Angeles. With this move, the Giants’ collection of audio, film and video assets remains protected while Iron Mountain’s Digital Studios team provides full digitization services on premises. In doing so, Iron Mountain can maintain chain of custody to ensure the safety and security of these priceless assets from the Giants’ storied baseball history while digitizing them for preservation and monetization.
“The digital experience has changed the way organizations in all industries interact with, and engage with, their customers,” said Ted MacLean, executive vice president and general manager, Adjacent Businesses, Iron Mountain. “Whether it’s a patient medical record, a mortgage file or a historic radio call, or a film clip of baseball history, each of these items carries with it intrinsic value that can be unlocked through the digitization process. For entertainment companies like movie and music studios or professional sports franchises, that value is often emotional as well as financial, creating attachment to artists and athletes that endures through generations of fans. Our focus on preservation and digitization for all organizations across all industries allows us to transform these assets for the digital experience and help those customers maintain that value for today and the future.”
