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SheIS Challenge Targets Women’s Sports Fans

SheIsSportsSheIS, the women’s sports nonprofit comprised of a historic Collective of distinguished leagues, athletes, and business leaders from across the sports world, is challenging the public to help their mission to grow awareness and support of women sports by launching their “SheIS Challenge.” For every public sign-up SheIS receives on their website between now and the end of the Women’s World Cup (July 7, 2019), SheIS will work with a series of brand partners and foundations to donate one dollar, up to $1 million, to support grassroots programs that support women and girls in sport.

Professional Leagues and organizations including WNBAUS Tennis AssociationWWEWomen’s Soccer League (NWSL), the World Surf LeagueNational Women’s Hockey LeagueNational Pro FastpitchWomen’s Pro Lacrosse League, the World Boxing Council, the Canadian Women’s Hockey League, and Western Women’s Canadian Football League are all taking action with SheIS to create a community of 1 million fans of Women’s Sports in 2019.  Star Athletes such as Alex MorganKendall Coyne-Schofield, Natalie Spooner, and Natasha Cloud, are also encouraging their fans to join the challenge.

SheIS Founder, Brenda Andress said, “2018 can be defined as the year when women’s voices were heard loud and clear; it’s our hope that in 2019 we can continue that positive momentum by shining a spotlight on a number of incredibly talented and deserving female athletes, teams and leagues. We want to encourage a growth in women’s sports at all levels and it starts with every person who signs up and takes our Challenge.”

The SheIS Collective continues to grow since its launch last spring, and now includes more than 40 Athlete Ambassadors, 11 professional sports leagues, and more than 20 distinguished leaders.

SheIS_Logo_BKThe new SheIS Challenge is anchored by a Hero Video featuring top women athletes including Alex MorganRonda RouseyNaomi OsakaSerena WilliamsElena Delle Donne, and many more. The video, which is meant to inspire and ignite action, will be shared across all Collective members’ social and digital channels, shown during streamed broadcasts of games, as well as in stadium at games, and will live on the SheIS website.

The public can join the SheIS Challenge by signing up at SheISsport.com, posting to social media channels using #SheISChallenge when they attend or watch women’s sporting events, and inviting friends, family, and colleagues to do the same throughout 2019. SheIS will also work with its Collective member leagues to create promotional activity and experiential opportunities at in-season games beginning in January at major women’s sporting events such as the CWHL All-Star Game in Toronto (January 19-20, 2019), and the NWHL All-Star Game in Nashville, TN (February 8-9, 2019). The public can learn more and sign up to attend at www.SheISsport.com/events.

For more information go to SheisSport.com or follow them on Twitter and Instagram @teamsheis and on Facebook @sheissports.

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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