Sports Media Report
Watching the 2019 Honda Classic from outside the ropes is taking on a new dimension for television audiences.
The Palm Beaches TV (PBTV) celebrates the launch of its new mobile app with the presentation on March 1st and 2nd of HONDA CLASSIC LIVE, two days of live programming from the PGA TOUR event taking place February 25 to March 3 at the PGA National Resort & Spa.
The Palm Beaches TV, a channel available in more than 2,500 hotel rooms throughout Palm Beach County, on Roku, and online at ThePalmBeaches.TV, will feature two days of celebrity interviews, events and activities from The Honda Classic, delivering a complete fan experience of spectator events – all live streamed.
Along with the golf, the new PBTV mobile app gives viewers mobile access to all the network’s high-quality family programming, showcasing prime destinations, events and attractions throughout 39 cities and towns in Palm Beach County. The channel features popular shows such as On the Town in The Palm Beaches, 3 Par-fect Days, Birding Adventures, Hooked on the Palm Beaches, ScubaNation and Travels and Traditions with Burt Wolf. A variety of concierge videos are also available related to culture, eco-tourism, business, leisure and sports.
“The partnership with The Palm Beaches TV to air HONDA CLASSIC LIVE is our way to show the world that this is more than just a golf tournament,” said Honda Classic Executive Director Kenneth R. Kennerly. “This is a phenomenal event for everyone to truly enjoy themselves. As we go live on The Palm Beaches TV, we hope those watching at home, online or on the app are encouraged to come out to be part of the experience.”
“The Palm Beaches TV is one of the Tourist Development Council’s most unique ways to market The Palm Beaches as a must-experience travel destination,” said Glenn Jergensen Executive Director of the Palm Beach County Tourist Development Council “We are thrilled to broadcast for the first time ever, HONDA CLASSIC LIVE, a real-time, in depth look at the fan experience at the Honda Classic. This is truly a fantastic way to showcase why The Palm Beaches is Florida’s Golf Capital®.”
HONDA CLASSIC LIVE, which premiered during last year’s Honda Classic, will be produced again by locally-based Thaler Media. “This is an exciting event to cover,” said Lowell Thaler, Director of Thaler Media. “We have several hosts who will take viewers on a firsthand experience of what it feels like to be at the Honda Classic.”
Olympusat, a West Palm Beach-based media company, which owns and operates the channel, will distribute the program. “The Palm Beaches TV and this new app create an incredible experience to those guests who travel to the city and the audience who wants to watch the unique entertainment content of the Palm Beaches,” said Olympusat’s VP of Original Productions Yeshuah Castillo. “Going mobile will definitely persuade national and international visitors, inspire exploration, and even help locals to rediscover their surroundings.”
Download The PBTV app on March 1, on any mobile device by searching The Palm Beaches TV
