Sports Media Report
High school sports video leader, LocalLive, this week announced the launch of a new partnership with New York-based AI video editor, PLAAY Sports to revolutionize the way amateur sports video is used, edited, shared, and saved.
LocalLive combines the value proposition of permanently installed indoor and outdoor 4G cameras at public and private High Schools, colleges, and for-profit venues, with the inherent advantage of professional human production. Remote producers ensure high quality play coverage and also manage the game to avoid showing injuries, fights and other instances not easily avoided by other systems. And does so at a very low per-game cost.
PLAAY is committed to driving player and fan engagement by using AI to automate the editing of LocalLives’s streamed and video-on-demand full game video into team game and season summaries and personalized highlight videos.
“One of the things we hear over and over from our users and partner schools, is that they want the ability to see game highlights and also easily create personal highlight reels to share on social media and also use for recruiting,” said Nelson Santos, CEO and founder LocalLive. “PLAAY has a mobile platform that accomplishes these two goals using patented number recognition combined with automated highlight compiling. What PLAAY needed was quality video, which LocalLive has in abundance.”
PLAAY’s core mission is to make it easy for schools to share game summaries and team highlights with fans to promote their institutions, teams and players for exposure and development. While also allowing athletes to share personalized highlight videos for individual promotion on social media, with family and friends and for the recruiting process. The quality of LocalLive’s source video makes it ideal for supporting these school, coach and player goals.
“PLAAY is excited to partner with LocalLive to drive player and fan engagement by delivering personalized and team video highlights for all players in all sports at all the schools in the LocalLive network,” said Christopher Ricciardi, who founded PLAAY in 2017.
The app allows users to customize and create their own video highlight reels from the thousands of games LocalLive is already live streaming in 14 states and the tens-of thousands of games LocalLive has in its video-on-demand library.
“We want to support recruiting, but that’s a small group of athletes, we also want to make it easier for the masses of our users to access video of their athlete through our platform and use it the way the want to use it,” said Santos. “YouTube or any existing platform restricts the way you can use video, and our work with PLAAY solves that problem.”
“PLAAY is constantly looking for ways to use its patented ‘AI’ to make personalized player and team highlights,” said Ricciardi. “Integration with LocalLive lets schools, players and fans extend the life of games and share successes with anyone they choose to.”
The companies have been beta-testing a new iPhone/iPad app since the beginning of the year which will be available to the public immediately – go to locallive.tv/applanding for details.
