Sports Media Report
Sports streaming network MyCujoo has underlined its growing presence in the Brazilian football market by signing a multiyear, exclusive partnership with the Confederação Brasileira de Futebol (CBF), the national football governing body in Brazil.
Close to 700 matches organised by the CBF will be streamed on the platform. In the men’s game this includes such competitions as the Brasileirão Série D, youth under 23 league (Aspirantes), youth under 20 cup, youth under 17 league and cup. For women ́s football MyCujoo will stream the Campeonato Brasileiro de Futebol Feminino Série A1, Série A2, as well as the youth under 18 league.
A key growth market for MyCujoo, the digital innovators have been operating in Brazil since 2017. Several historic stakeholders and competitions have already been collaborating with the leading football streaming network since the Federação Cearense de Futebol streamed the first Brazilian match live on the MyCujoo.tv platform. Since then Copa de São Paulo Junior, Fluminense FC and the Federação Mineira de Futebol, among many others, have contributed to establishing MyCujoo as the largest Brazilian football content platform, serving previously unavailable content to millions of Brazilian football fans.
Pedro Presa, CEO and co-founder of MyCujoo. “MyCujoo is extremely proud to partner with CBF and to further establish our credibility as the number one platform for Brazilian football. As we continue to fulfil our mission to build the world football’s premier community platform, our vision, our product and our credentials allow us to partner with the most important football federation in the world. We will work hand in hand with CBF to give visibility to their competitions and further engage with their communities of players and fans.”
Players will be a specific focus for MyCujoo, with new features empowering players featured on the platform to claim their digital profile, own and share their individual contents. This will allow both MyCujoo and CBF to engage with the player community and encourage these communities to generate their own content.
Commenting on the new agreement, Manoel Flores, Competitions Director at CBF, said: “We are very happy with this partnership between CBF and MyCujoo. MyCujoo is a platform that has demonstrated to be a fantastic partner for football worldwide, present in so many countries around the world, empowering football content. For us, this distribution capacity was essential. We will be able to broadcast our competitions in the most accessible manner and therefore provide very high visibility for women’s football and youth football.”
2019 is proving to be a year of exceptional growth for MyCujoo as it continues to expand its unparalleled global football content portfolio. This agreement follows several important successes for MyCujoo – starting with an OTT platform launch with the International Hockey Federation (FIH), multiyear content partnerships with the OFC, Malaysia Football League and Japan Women’s Football League, and a product evolution focusing on activating the community of football players featured on the platform.
