Home / News / NLL, BetMGM Partner For First U.S. Lax Gaming Deal

NLL, BetMGM Partner For First U.S. Lax Gaming Deal

MGM_Partnership_TwitterThe National Lacrosse League (NLL) today announced a landmark partnership with Roar Digital – a joint venture between global gaming industry leaders MGM Resorts International and GVC Holdings – making Roar’s sports betting brand, BetMGM, the official and exclusive gaming partner of the NLL. It is the first-ever gaming partnership for the sport of lacrosse in the United States.

“We are so proud to welcome BetMGM as yet another world-class brand to our family of national partners,” said NLL Commissioner Nick Sakiewicz. “The growth of our league as a sports and entertainment property and the amount of engagement we will be able to generate through this innovative partnership with MGM Resorts and Roar Digital will be very exciting and add tremendous value to avid, casual and new fans. The like-minded vision both our organizations share will continue to increase the relevance of the NLL and draw a wider audience of fans as we continue the momentum we enjoyed over the last four seasons.”

“Lacrosse is a fast-paced, high-scoring, growing sport that presents exciting sports betting opportunities. We are greatly impressed by the management and operations of the NLL as evidenced by its strong roster of team owners,” said Scott Butera, President of Interactive Gaming for MGM Resorts. “The NLL is an ideal partner for BetMGM in accessing a fast-growing Lacrosse fan base.”

BetMGM will have commercial visibility and other promotional opportunities throughout the NLL regular season and playoffs. In addition, will create weekly betting lines distributed across all NLL platforms and channels.

Accessible via desktop and mobile, BetMGM features GVC’s state-of-the-art betting engine and technology platform. Not only can users play the traditional casino and poker games they’ve come to love, but sports fans can place an expanded range of pre-match and in-play bets with more than 100 leagues, as well as individual sports, tours and events.

The NLL is the premier professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28 percent increase from 2017-18. Digital viewership also rose significantly through B/R Live the NLL’s streaming rights partner, showing substantial increases in total unit sales (+151 percent from last year), average unique viewers (+27 percent), and average minute audiences (+14 percent). Sponsorship revenues are projected at a 29 percent increase from 2018 into 2019.

About Jerry Milani

mm
Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

Check Also

American Association Announces Agreement With RYZ Sports Network

Zac Reininger, Winnipeg Goldeyes/AAPB The American Association of Professional Baseball (AAPB) and RYZ Sports Network ...