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Famer, LeagueApps Unveil Strategic Partnership

Unsplash/Adrià Crehuet Cano
Unsplash/Adrià Crehuet Cano

Famer, the sports coaching and mentorship mobile platform, and LeagueApps, the operating system for youth and local sports, today announced a strategic partnership to offer seamless integration into the LeagueApps technology platform to directly serve its more than 3,000 youth sports organizations. The announcement was made on the first day of the LeagueApps NextUp: Return To Play virtual event.

“Forward thinking clubs/youth sports organizations – that make up most of LeagueApps customers – understand the value of incorporating mobile coaching into their curriculum, not to just replace programming like the short-term but to extend and enhance training, coaching and mentorship when the kids are back on the fields/courts,” said Famer CEO Rich Abend. “Today, it’s a replacement, but tomorrow it will be an expected part of the regular programming.”

“Collaborating with Famer symbolizes one of our core beliefs that technology will positively impact and expand accessibility, particularly for young athletes,” said LeagueApps co-founder and CEO Brian Litvack. “Famer’s approach to virtual coaching plays an important role in developing the player-coach engagement we all know is such a valuable part of the entire sports experience for organizers, coaches, athletes and families.”

NextUp-DRobinsonOn the technology side, the partners will build a robust integration onto the LeagueApps platform. The Famer app will be intuitively integrated into the online registration process for each participating youth sports organization. Once accessed, the young athletes will be directly placed into their organization’s Famer program and guided through an easy onboarding process.

The partnership’s origins date back to last fall when Famer showcased its product to hundreds of youth sports organizations at the NextUp conference organized by LeagueApps. Presenting the Famer experience to innovative organizations such as T3 Lacrosse, Downtown United Soccer Club (NY), and LevelUp Long Island Basketball led to more than 10 initial partnerships for the virtual coaching developer.

Those successes of the industry’s first-ever conference and the original partnerships, particularly important during the COVID-19 forced pause in play across youth and local sports, were the foundations for Famer and LeagueApps to build platform-wide integration.

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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