Home / News / Chicago’s Goose Island Beer Company To Be Presenting Sponsor of La Vida Baseball’s ‘Being Guillén’

Chicago’s Goose Island Beer Company To Be Presenting Sponsor of La Vida Baseball’s ‘Being Guillén’

Ozzie Goose Island BurgerTeamWorks Media today announced that the Goose Island Beer Company will become the presenting sponsor of Being Guillén, La Vida Baseball’s regular visit with and inside the Guillén family. The sponsored show will stream Friday, October 16 from Goose Island Brewhouse in Chicago, and will feature Ozzie Sr, Ozzie Jr, and Oney Guillén offering their entertaining take on baseball and family. TeamWorks Media is the parent company of La Vida Baseball.

“We are proud to have Goose Island Beer Company join the La Vida Baseball family,” said Jay Sharman, TeamWorks Media. “There is no more entertaining family than the Guillén’s, who always deliver on storytelling on and off the baseball diamond, and it is a great way to again celebrate Hispanic Heritage Month with our growing audience.”

“The Guillén family embodies all that is good about the diverse culture of Chicago,” said T.J. Annerino (Goose Island Beer Co.). “We are looking forward to having Ozzie and his family here at our Clybourn Pub, and honored to support the Ozzie Guillen Foundation with the Ozzie Burger and share our beers well beyond our borders through La Vida Baseball.”

The show will touch on all the recent developments in and around Chicago with the postseason runs of the Cubs and the White Sox now closed, as well as what is ahead for the offseason and a look at the Point of View of all the family members on the upcoming World Series, their thoughts on the Pandemic, and many other topics. Ozzie Sr. also has a burger named after him being served at the Brewery and the proceeds from the burger sale will go to The Ozzie Guillén Foundation.  The @ozziegullen13 Burger is a mushroom infused short rib burger with green leaf lettuce, herb roasted tomato, avocado aioli, and a fried egg on a brioche roll, served in a White Sox helmet on a bed of maduros with Ozzie’s baseball card and a 16 ounce Sox Golden Ale.

All that will be in addition to the live social media streaming series, highlighted by La Vida Baseball ¡Live!, the brand’s interactive, fan-centric live show, hosted by Jennifer Mercedes (@Chica_Deportes), Julie Alexandria and Ozzie Guillén Jr; El Bullpen the short-form cultural video round-up, hosted by Julie Alexandria (@JulieAlexandria);  Being Guillén, a hilarious weekly show and podcast, hosted by World Series winning manager, Ozzie Guillén and two of his sons, Ozzie Guillén Jr. and Oney Guillén; Pólvora, Voz y Diamante, an exciting and engaging Spanish language show with Polo Ascención, Jesse Castillo and Pliego Villa and Home Plate, a newly video series celebrates food and lifestyle hosted by Jennifer Mercedes and Julie Alexandria.

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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