Sports Media Report
Celsius Holdings, Inc., maker of the leading global fitness drink, CELSIUS®, today announced that they have officially signed Dustin Poirier to Team CELSIUS to act as an ambassador and engage with fans and consumers on behalf of the brand.
“I’ve been a fan of CELSIUS for a long-time – I’m very careful about what I put into my body, and I know that CELSIUS is a healthy way to get a boost of energy. Plus it’s been scientifically proven to help boost your metabolism, which obviously doesn’t hurt when it comes time for weigh-ins,” said celebrated MMA fighter and current #2 UFC lightweight contender Dustin Poirier. “It just made a lot of sense for me to get involved with CELSIUS – not only do I drink it regularly but the company is right in my backyard in Boca Raton where I spend half my year.”
“We couldn’t pass up the opportunity to collaborate with an athlete of Dustin’s caliber who happens to be a huge fan of the product and is also practically a neighbor,” added Celsius Holding Inc.’s CEO John Fieldly. “We look forward to working with Dustin to introduce CELSIUS to new fans and to get our existing fans even more excited.”
CELSIUS® is a lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector.
CELSIUS has four beverage lines that each offer a property, functional, healthy-energy formula with distinct clinically-proven benefits such as boosting endurance and burning body fat.
CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides.
