Sports Media Report
Nickelodeon and CBS Sports, in partnership with the NFL, are teaming up again, this time to produce special multiplatform content to get kids and families excited in the lead up to Super Bowl LV on CBS.
The fun starts with the Nickelodeon Super Duper Super Bowl Pregame Spectacular, an original half-hour pregame show hosted by Nick stars Gabrielle Nevaeh Green and Lex Lumpkin. The show will feature Super Bowl fun facts, “Nick-ified” season highlights and predictions of this year’s winning team with help from special guests. The special will premiere Friday, Feb. 5, at 8 p.m. (ET/PT) and re-air multiple times over the weekend.
On Super Bowl Sunday, CBS’ pregame show, THE SUPER BOWL TODAY, which airs from 2 p.m.-6 p.m. (ET), will feature a specially produced segment of Nickelodeon’s game show Unfiltered, where Green and Lumpkin will try to guess the virtually disguised identity of one of the NFL’s biggest stars from Super Bowl LV. Additionally, a “Nick-ified” highlights package will air as part of CBS’ halftime coverage of Super Bowl LV, which features the Kansas City Chiefs vs. Tampa Bay Buccaneers on Sunday, Feb. 7 at 6:30 p.m. (ET) at Raymond James Stadium in Tampa, Fla.
While Nickelodeon will air its Super Duper Super Bowl Pregame Spectacular throughout the weekend, Super Bowl LV itself will air on the CBS Television Network. The game can also be streamed across devices on CBS Sports and NFL digital properties, via CBS All Access, and on mobile via the participating teams’ mobile properties, Yahoo Sports and other Verizon Media mobile properties. The game will also be available in Spanish on ESPN Deportes.
For kids and families watching the game on CBS and looking for second screen content, @Nickelodeon, @NFLonCBS, @CBSSports and NFL handles will feature “Nick-ified” highlights before and during Super Bowl LV. Kids can also interact with complementary content such as polls, trivia and games at NFLNickPlay.com.
These elements build on the success of the dual CBS and Nickelodeon production of the NFL Wild Card game on Sunday, Jan. 10, between the New Orleans Saints and Chicago Bears, which drew the highest viewership of Super Wild Card Weekend across both networks and gave Nickelodeon its biggest audience in nearly four years.
Said Brian Robbins, President of ViacomCBS Kids & Family Entertainment: “Our broadcast of the NFL Wild Card game was undoubtedly one of the greatest moments in Nick’s history, and the enormous positive response shows how big of an appetite there is for a kids and family-oriented sports production like ours. Given all that enthusiasm, it feels really good to team up again with everyone at CBS Sports and the NFL with pregame coverage and digital highlights that bring fun and slime to the biggest football game of the year.”
Added Sean McManus, Chairman, CBS Sports: “We are thrilled to continue our collaboration with Nickelodeon and build off the success and overwhelming positive response from the production of the NFL Wild Card Game on Nickelodeon. The ‘Nick-ified’ elements in our pregame and halftime programming, along with the second screen digital and social highlights, will be the perfect complement to CBS Sports’ first-class broadcast of Super Bowl LV, allowing us to reach an even wider audience on Super Bowl Sunday across a variety of platforms as we continue to showcase the power of the ViacomCBS family.”
Details of Nickelodeon and CBS Sports’ original kids and family content for Super Bowl LV weekend are as follows:
- @NFLonCBS, @CBSSports, @Nickelodeon and a variety of NFL social handles (e.g., @NFLUp, @TheCheckdown) will post Nick-themed highlights and moments from Super Bowl LV, with voiceover commentary from play-by-play announcer Noah Eagle and Nickelodeon star Gabrielle Nevaeh Green.
- CBS’ THE SUPER BOWL TODAY will feature a special sports-themed segment of Nickelodeon’s Unfiltered game show, hosted by Jay Pharoah. Nick stars Gabrielle Nevaeh Green and Lex Lumpkin will try to guess the identity of one of NFL’s biggest stars from Super Bowl LV, who is virtually disguised behind an animated 3D filter and voice changer.
- CBS Sports analyst Nate Burleson will recap the “slime-lights,” highlights from the first two quarters of the game that have been “Nick-ified” with original on-field graphics and filters, during halftime on The CBS Television Network.
- Nickelodeon will kick off Super Bowl LV weekend with the Nickelodeon Super Duper Super Bowl Pregame Spectacular, a half-hour pregame special hosted by Green and Lumpkin, featuring Super Bowl fun facts, “Nick-ified” season highlights and predictions of this year’s winning team with help from special guests. The Nickelodeon Super Duper Super Bowl Pregame Spectacular will premiere Friday, Feb. 5, at 8 p.m. (ET/PT), on Nickelodeon, and encore Saturday, Feb. 6, at 10 a.m., 4:30 p.m. and 9 p.m., and Sunday, Feb. 7, at 8:30 a.m., 11 a.m. and 2:30 p.m. (all times ET/PT). The special will also be available on Nickelodeon On Demand and the Nick App beginning Saturday, Feb. 6.
- NFLNickPlay.com will serve as a second screen experience for kids and families on game day, where users can engage with polls, trivia, games and more.
CBS Sports and Nickelodeon’s special slime-filled presentation of The NFL Wild Card Game on Nickelodeon was Nick’s most-watched program among total viewers in nearly four years and the number-one cable telecast of the week with Kids 2-11 and Kids 6-11. Airing alongside CBS’ broadcast, the first-ever NFL telecast produced for kids and families generated more than two billion social media impressions and Nickelodeon was the number-one trending topic in the U.S. on Twitter during that afternoon.
The Nickelodeon Super Duper Super Bowl Pregame Spectacular is executive produced by Ashley Kaplan, Luke Wahl and Shawn Robbins, and co-executive produced by Barry Smoler. Jennifer Bryson serves as executive in charge of production.
