Sports Media Report
TeamWorks Media today announced that Chicago’s Goose Island Beer Company will become the presenting sponsor of Being Guillén™, La Vida Baseball’sregular visit with the Guillén family for the opening month of the MLB season. The show will stream from the Goose Island Brewhouse opening week to coincide with the Cubs home opener and then April 8 (White Sox home opener) before moving back to the La Vida Baseball® studio in Chicago for the rest of the month. It will feature Ozzie Sr, Ozzie Jr, and Oney Guillén offering their always entertaining take on baseball and family.
TeamWorks Media is the parent company of La Vida Baseball® and this is an expansion of the partnership with Goose Island that began last October.
“We are all looking forward with a return to normalcy this spring, and nothing could be more fun than to spend it with the Guillén family as fans and baseball return to Chicago,” said Jay Sharman, CEO of TeamWorks Media. “Our partnership with Goose Island got off to a great start in October as the season ended, and we are ready to expand it with some fun engagement during MLB’s opening month.”
“We’re excited to continue our partnership with the Guillén family who does so much for the Chicago community,” said T.J. Annerino, Director of Experiential Marketing for Goose Island. “We’ve been lucky to work with Ozzie and the Being Guillén™ show in the past and are looking forward to continuing the partnership with La Vida Baseball®. The Guillen family embodies one of the best traditions in Chicago – sharing opinions and arguing about baseball over beers. We love everything about it.”
The show will touch on all the recent developments in and around the Chicago teams and look ahead to what is one of the most anticipated seasons in baseball in The Windy City for some time. There will be special guests from around the country as well as engaging fan segments and a host of other promotions as Being Guillén™ and Goose Island help celebrate the exciting return of baseball.
Additional La Vida Baseball® programming includes the live social media streaming series, La Vida Baseball ¡Live!™, the brand’s weekday interactive, fan-centric live show, hosted by Jennifer Mercedes (@Chica_Deportes) and Julie Alexandria (@JulieAlexandria); Gaming with The Guilléns™, a live, engaging Twitch experience where Ozzie Guillén Jr. challenges Major Leaguers to play him in the video game “MLB The Show,” and the rowdy and hilarious Spanish language show, Pólvora, Voz y Diamante™, hosted by Polo Ascencio, Pliego Villa and Jesse Castillo, offering baseball conversation like you’ve never seen before and mixing hilarious pop-culture sensibilities with an undeniable love for the game.
