Sports Media Report
DDSports Inc. (ShotTracker), a revolutionary sports technology that captures rich performance data via sensors and provides statistics and analytics with sub-second latency, today announced a new multiyear partnership with the Big 12 Conference and all of its men’s and women’s basketball programs to install and operate ShotTracker’s technology. The Big 12 joins the Mountain West Conference and a growing number of other schools who are now official ShotTracker partners.
“This partnership with the Big 12 Conference continues our upward growth not just in college basketball, but across the sports technology landscape,” said ShotTracker Co-Founder and President Davyeon Ross. “ShotTracker’s low latency data benefits coaches and teams while providing opportunities to drive production efficiency and revenue opportunities for additional partners. This includes utilizing the data to drive remote cameras along with expanded data capabilities to enhance the broadcasts and create more valuable content for the next season and beyond.”
“The technology ShotTracker provides via autonomous, low-latency data collection is second to none, and it will be the standard going forward,” said Big 12 Executive Associate Commissioner – Men’s Basketball & Game Management Jeff Jackson. “The technology provides enhancements for all of our men’s and women’s basketball programs.”
While all Big 12 schools will now have implemented ShotTracker, several have been first-adopters in using the technology to drive high level success. That list includes 2021 National Champion Baylor University and their coaching staff led by Scott Drew, who have been able to implement their partnership with highly successful results.
ShotTracker, whose recent $13 million funding round includes Evertz Technologies, Verizon Ventures and Hearst Ventures, currently brings elite-level, real-time analytics to the court. The company’s patented technology tracks data in three parts: a ShotTracker-enabled ball, sensors on players’ jerseys and court sensors that map the court in 3D. Data is processed through the company’s proprietary algorithm displayed on the ShotTracker app and dashboard and is also integrated with Evertz’s cloud-based live production solutions. The real-time data can be used to automate camera productions from remote locations and can be licensed by media and sports data companies and will be enhanced by all the innovation Verizon is bringing through their cutting-edge work in 5G.
The company also recently announced that former Big Ten Conference Commissioner Jim Delany has joined in the newly-created role of special advisor on strategy and partnerships.
