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Panini America Unveils Heisman Trophy Push In Times Square In Support Of Ole Miss QB Matt Corral

courtesy Panini America

Panini America, the world’s largest licensed sports and entertainment collectibles company and the exclusive trading card manufacturer of the National Football League, the NFLPA and collegiate athletics, announced today that it’s unveiling a Heisman Trophy push surrounding the company’s exclusive NIL athlete and Ole Miss quarterback Matt Corral. Panini America signed Corral to an exclusive autograph memorabilia deal via it’s Panini Authentic division last summer during the start of the NIL.

The campaign launches in advance of the Heisman Trophy Award on December 11 where Corral is expected to be a finalist and coincides with the launch of Corral’s autographed memorabilia line from Panini Authentic. The effort incorporates a Times Square takeover of an 18-story videoboard at 1552 Broadway Avenue directly beside Father Duffy Square.

“I’m grateful to have such a great partnership with Panini America under NIL for my autographed memorabilia. All season long Panini has supported me allowing me to focus on performing on the field. To have Panini unveil this enormous billboard in the heart of Times Square during Heisman Week is special and I look forward to the next phase of our partnership,” said Ole Miss Quarterback and NIL athlete, Matt Corral.

Corral, among the nation’s passing leaders with 3,334 passing yards and 20 touchdowns to go with 597 yards rushing and 11 more touchdowns. A dynamic player, Corral is expected to be one of the top Quarterback’s in next April’s NFL Draft.

“Matt was one of the first NIL athletes we signed exclusively last summer and he was one of the first for a reason: He’s one of the most exciting players in all of college football and his status as a Heisman finalist only confirms that,” said Brian Bayne, Panini America Vice President of Acquisitions. “We’ve had a blast watching and rooting for Matt this season, and we look forward to working with him for years to come.”

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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