Sports Media Report
Sports Gambling Podcast Network (SGPN), the only major independent sports wagering media network that places a premium on entertainment value and free user content, will clobber industry growth projections with a 30 per cent year-over-year increase in total downloads during the course of 2021.
According to the podcast analytics website Megaphone, SGPN has amassed a total of 2,848,068* downloads since January, led by the popular Sports Gambling Podcast, which focuses on the most prominent games and issues of the day with selections, analysis and opinions of co-founders and rising stars Sean Green and Ryan Kramer. SGPN expects to hit three million downloads by the end of the year.
SGPN launched eight new podcast feeds this year and has seen marked growth in unique visitors, YouTube views and podcast audiences thanks in part to its affiliation with the BlueWire Podcasts distribution network. SGPN’s 30 per cent growth over 2020 compares favorably to the industry-wide podcast consumption growth of 17 per cent reported by prominent media research company Edison Research of Somerville, NJ. http://www.edisonresearch.com/wp-content/uploads/2021/03/The-Infinite-Dial-2021.pdf
Unlike the clutter of football- and basketball-specific podcasts and offerings that leverage the prominence of legacy brand network- or betting house-affiliated offerings, SGPN has grown organically and now provides personalities and content from some 50 expert contributors covering all aspects of 10-plus sports, including international soccer, boxing/MMA and fantasy sports.
“The industry battle for eyeballs and listeners in our space is as fierce as it is among the wagering houses who spend millions of dollars to acquire account deposits,” stated Green, the Philadelphia area native now working out of his SGPN Studios in Los Angeles. “SGPN is free. We’re happy to serve the growing number of sports wagering enthusiasts at no cost with sophisticated picks, analysis, commentary and deep-dive detail. Now, our growth shows that it is appreciated and we’re ready to build on that success using our tried-and-true formula heading into 2022, when we’ll be celebrating our 10th anniversary.” Green provides NFL picks on a weekly basis for Burb Media in Philadelphia and is a favored sportstalk radio guest on shows around the country.
Also a working stand-up comic in the Los Angeles region, Green used his immersive knowledge to win $200,000 in a DraftKings Daily Fantasy Football (DFS) competition in 2017, enabling him to enhance the SGPN facilities and branding initiatives. The following year, the Professional and Amateur Sports Protection Act of 1992 (PASPA) was struck down by the courts and the current blizzard of growth ensued. Still, fewer than half of the states have legalized sports wagering, so the industry has tremendous expansion ahead, a huge positive for SGPN and other established players.
