Sports Media Report
NYCRUNS, one of the fastest-growing endurance event businesses and the organizer of the 2022 NYCRUNS Brooklyn Marathon & Half Marathon, today announced that adidas has joined on as the first-ever official Footwear and Apparel Partner for the event, which will be held in Brooklyn on April 24th. With an expected sold-out field of more than 20,000 runners, the 2022 race will rank as one of the largest and most expansive running events in the United States this year.
“We are proud to have adidas, one of the world’s most respected and innovative brands, joining us in this partnership as we continue to establish the NYCRUNS Brooklyn Marathon & Half Marathon as an iconic athletic event that serves our communities well beyond race weekend,” said Steve Lastoe, Founder and CEO of NYCRUNS. “We looked for a partner who wanted to be embedded within the culture of Brooklyn year-round, and we found that in adidas – a company with deep ties to the sports and cultural foundation of this incredible community.”
adidas will create footwear and apparel available to all race participants, volunteers and NYCRUNS staff members, and will be the presenting sponsor of the race Expo. The brand will also provide race shirts for participants in the NYCRUNS Prospect Park 5K & 10K Benefiting CAMBA on April 16.
“At adidas, we are always looking for opportunities to expand our outreach and engagement in the communities we serve and we are proud to partner with NYCRUNS to support the running community in Brooklyn,” said Ernesto Bruce, Senior Director of adidas Running, North America. “It’s bound to be a really incredible race weekend, with a size and scope that hasn’t been done in decades.”
Currently on track to sell out, the 2022 NYCRUNS Brooklyn Marathon & Half Marathon will be one of the biggest running events in New York City and one of the largest running events nationwide. An epic tour of Brooklyn, the race also strives to serve and support the residents and communities that make up the borough. This exciting new partnership is an important step in achieving that mission.
