Recognition by authoritative media outlets plus in-depth offerings to new audience segments has elevated Sports Gambling Podcast Network (SGPN) to the top of the field in the competition for consumers seeking no-cost advice on what, how and why to place wagers on sports and entertainment events.
With the ever-broadening array of legalized betting opportunities in the United States, SGPN has elevated its trajectory of growth in audience engagement through the first quarter of 2022, evidenced by website visits, podcast downloads and YouTube views. In addition to the lure of quality content that is all-free, all the time, the platform has added niche sports and expert contributors while embracing USFL Football with a level of immersion that is arguably stronger than any media enterprise on the landscape.
SGPN projects seven million downloads in 2022 (more than double the 2021 metric) and now has 24 unique podcasts and 60 contributors covering 18 different sports.
In anticipation of the high-interest fall NFL and college football seasons, SGPN co-founders Green and Kramer are now arranging OTT (over the top) smart TV partnerships with AmazonTV, AndroidTV and RokuTV in the largest distribution expansion of their 10-year history.
“We’ll be unlocking the in-home capability of audiences to watch us live and on-demand,” explained Kramer, a Hulu engineer in his previous life. “We’re flipping on the video switch and will be in 150 million households in time for the football season openers in August and September.”
Los Angeles-based SGPN was featured in the prominent Los Angeles Business Journal (February 28) and in the industry trade offering Media Village (April 26) while Green and Kramer have become regular guests on sports talk radio and digital outlets including Cheddar.com around major events like the Super Bowl, Final Four and NFL Draft.
“We’ve taken the road less traveled and it’s paid off,” stated Green in reference to legacy media and corporately-backed outlets that pursue the monthly fee/subscriptions/recurring revenue model. “Ours is a traditional advertising play and we’ve been able to increase revenue by delivering more and more eyeballs and audience impressions. We’re proud of the strong measure of loyalty from our young, male demographic that appreciates the quality content at their fingertips for free.”
One advertiser, BettorFantasy.com, leverages the audience loyalty component. “We’ve seen a high ROI with SGPN and we attribute that to the authentic and relatable connection they have with their community of followers,” stated Will Tighe, chief marketing officer of BettorFantasy, an app for fantasy sports enthusiasts that launched last year. “Working with SGPN has played a crucial role in our company’s success.”
Another satisfied customer is TallySight, the content creation marketing software company that has grown alongside the sports wagering industry since 2019. “Working with SGPN has been great for building our brand,” offered Masheed Ahadi, the TallySight co-founder and chief technical officer. “They are one of the top performing brands we support.”
The Media Village article by marketing expert Rob DiGisi appears in the “Sports Unbundled” section of the sophisticated digital news outlet alongside columns on Super Bowl advertising and National Public Radio podcaster/sports personality Jay Williams. DiGisi writes, “Competing against more well-heeled media companies, SGPN boasts that the base of the audience was built on bettors who didn’t need state-authorized sports books to take their wagers. Many were also engaged with fantasy sports for years prior to discovering SGPN.”