Sports Media Report
Peacock today announced comprehensive coverage plans for the FIFA World Cup Qatar 2022™ with every match streaming LIVE on Peacock in Spanish, offering live and exclusive Spanish-language coverage, a dedicated World Cup Hub and the Copa Mundial 24/7 Virtual Channel in Spanish produced by Tplus, Telemundo’s digital content brand.
Peacock will be the only direct-to-consumer streaming service in the United States to simulstream live coverage of all 64 matches, which are produced by Telemundo Deportes, including the hour-long pre- and post-match onsite coverage from Qatar. The first 12 matches of the FIFA World Cup 2022™ will be available to Peacock subscribers on the free tier, while the remaining 52 games (beginning on Nov. 24) will be available to Peacock Premium subscribers.
The World Cup kicks off on Sunday, Nov. 20, as host-country Qatar faces Ecuador at 11 a.m. ET. The United States begins group play at 2 p.m. ET on Monday, Nov. 21 against Wales, while Mexico’s first match takes place at 11 a.m. ET on Tuesday, Nov. 22 against Poland.
In marquee group stage matches, the United States takes on England at 2 p.m. ET on Friday, Nov. 25, and Mexico faces Argentina on Saturday, Nov. 26 at 2 p.m. ET. Click here for details on the full match schedule.
“Peacock is thrilled to stream for the first time the biggest global soccer event, the FIFA World Cup.” said Rick Cordella, Chief Commercial Officer, Peacock. “Our offering on Peacock will complement and extend Telemundo Deportes programming to a wider audience with 24/7 World Cup content carefully curated and created for younger audiences with the purpose of serving the full spectrum of Hispanic audiences and soccer fans in the U.S.”
Peacock’s World Cup Hub will surround the FIFA World Cup 2022™ with daily shows featuring highlights and analysis plus on-demand full-match replays. The World Cup Hub will also feature programming such as documentaries centered around soccer legends Lionel Messi and Diego Maradona, historic looks at previous World Cups, and more.
In addition to the World Cup Hub, Peacock will also host an exclusive, free Copa Mundial 24/7 Virtual Channel throughout the entire tournament, which will be produced by Tplus — Telemundo’s digital content brand designed to super serve the full spectrum of today’s U.S. Hispanics — and home to daily highlights, analysis, and debate shows. The 24/7 channel will feature new talent presenting nine hours of original programming per day surrounding the live matches, including exclusive pre- and post-match shows and extended highlights.
