Sports Media Report
America’s Boating Channel™, the U.S. Coast Guard funded boating safety and boater education video service of United States Power Squadrons® (USPS), will debut a new television program series on fishing in July and continue its National Safe Boating Week (NSBW) promotional campaign through Memorial Day Weekend.
In making the announcement, America’s Boating Channel’s Vice President of Smart TV, Kathy Strachan, noted, “We’re thrilled to add ‘Jenn Nolan Fishing’ featuring tournament award winning angler Jenn Nolan to our program line-up. Fishing from boats represents the fastest growing segment of water sports activity. This exciting new series will debut on our smart TV services in July.”
“Based on enormous viewer response, we’re continuing our NSBW promotional campaign through Memorial Day Weekend with content partners who demonstrate our range of coverage from the most expensive luxury yachts to the most economical paddle-craft – plus our commitment to rental boat safety – helping us be the next best thing to being on the water,” she added.
As previously announced, on Friday May 26, America’s Boating Channel’s own videos will be highlighted as the lead category of its video on-demand app on Roku and Smart TV. On Saturday, Yacht Life TV (YLTV) will be highlighted in the lead position, followed by American Whitewater (AW) on Sunday, and Water Solutions Group (WSG) on Memorial Day.
“Jenn Nolan Fishing,” with carriage on cable television and broadcast syndication, will be added to both the app and America’s Boating Channel’s continuously playing smart TV channel in July.
Jenn Nolan commented, “Jenn Nolan Fishing is a generational series featuring women professionals with a strong emphasis on conservation and safety. We’re excited to add fishing to the America’s Boating Channel smart TV line-up and proud to be ambassadors for safe practices when fishing from boats.”
During NSBW, America’s Boating Channel highlighted National Safe Boating Council (NSBC), Water Sports Foundation (WSF), American Canoe Association (ACA), Corps Foundation (CF), National Association of State Boating Law Administrators (NASBLA), and Sea Tow Foundation (STF) in daily promotions.
Smart TV viewers can subscribe to America’s Boating Channel for free on Roku and FireTV. On Roku, viewers can select Store using their Roku remotes, click on Channels, search for Americas Boating Channel, and then add the channel. On FireTV, viewers can go to Apps on their FireTV Main Menu, search for Americas Boating Channel, select Get, and then download the app.
