Sports Media Report
The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced an expansion of its front office staff with the addition of four industry veterans to newly created full time positions.
Jenni Brozena joins as Director of Business Development, Ed Derse as Senior Vice President, Technology and Broadcast Operations, Scott Turken as Director and Executive Producer, Digital Content, and Scott Zolotorow, as Coordinating Producer, Broadcast Production.
“We welcome Jenni, Ed, Scott Turken, and Scott Zolotorow to the our dynamic front office, whose additions are a reflection of the growth of the NLL business, broadcast, and content divisions under Kurt Hunzeker and Joel Feld, respectively,” said NLL Commissioner Brett Frood. “Having just completed a season of record attendance and engagement in all areas of media, we are now poised to take another large step forward in the business of lacrosse, and we couldn’t have four better professionals to help us get there.”
Jenni Brozena joins the NLL from Sportradar where she served as the Director of Business Development spanning the North American continent and throughout Latin America. Brozena has also advised and mentored startup tech companies, helping lead them to capital investment wins and eventual exit sales to large, multi-national tech giants. The Pennsylvania native has a bachelor’s degree from West Chester University (PA) and a master’s from California University (PA).
Ed Derse is the new Senior Vice President, Technology and Broadcast Operations, and will lead efforts to discover and implement new technology platforms that evolve NLL’s product offerings while continuing to manage all broadcast technical operations. Derse has more than 30 years of experience in technology, broadcast production, and operations. He has served as Senior Vice President, Digital Media, and Strategic Partnerships at Universal Sports Network, and Managing Director of the Rugby Channel. For the past seven years, Derse has run his own consulting business and served the NLL as a consultant to the broadcast operations area since November 2020.
Scott Turken takes over as Director and Executive Producer, Digital Content, tasked with setting the strategic direction of the NLL’s digital content offerings, and leading a team of content creators and publishers who are responsible for producing all digital assets on the league’s social channels and NLL.com. Turken, a multiple National Sports Emmy Award winner, has spent more than 25 years in sports media, including 22 years at ESPN. Since the 2019-20 season, Turken has served the league directing and managing the game night highlights team as a consultant.
Scott Zolotorow is now the Coordinating Producer, Broadcast Production, charged with managing all facets of the NLL’s live game productions in partnership with the league media rights partners, ESPN and TSN. Zolotorow is an accomplished live sports producer, previously covering lacrosse, football, and basketball games for ESPN, CBS Sports Network, and the Big Ten Network. For the past two seasons, Zolotorow has served the league in a part time role.
