Sports Media Report
Hitting fairways this October: A special edition release that will inspire golfers to embrace their inner Vice and unleash their Bear. While limited edition releases are par for the course for ball manufacturer and innovator Vice Golf Sporting Goods, they have struck gold with this new brand collaboration with Nicklaus Companies, the PRO BEAR special edition.
The VICE PRO BEAR release, designed in-house at Vice Golf’s clubhouse headquarters in Germany, will include:
- VICE PRO BEAR golf balls
- On-Course Accessories
- Gift Set
- Nicklaus Range Ball
The partnership, brought together by global sports marketing agency SPORTFIVE, will create a package of inspired products that align Vice Golf’s knack for creating premium quality golf balls featuring groundbreaking designs that challenge golf’s tired stereotypes, with the global appeal of Nicklaus Companies’ international brand and their mission to enhance the golf experience for all by delivering quality branded products and services on a global basis. Vice Golf is a proud supporter of CMN Hospitals and raises funds with the nonprofit to positively impact kids and families treated at member hospitals across the U.S.
“This is a perfect brand collaboration,” said Brendan Moynihan, Executive Vice President of Brand Consulting & Activation for SPORTFIVE. “These are two of the truly premier brands in the game of golf, matching a superior product with a globally recognized brand.”
For the VICE PRO BEAR edition, Nicklaus and Vice Golf developed a specially designed logo that combines Vice Golf’s classic crest with a bear motif – a nod to the iconic “Golden Bear” trademark established more than 50 years ago. Uniquely, every dozen of the special release balls will contain one (1) “golden ball”. The VICE PRO BEAR, made with a CAST URETHANE cover, is designed for vicious drives & maximum control and will allow players to unleash their inner bear.
“We are thrilled to have the support of Vice Golf for Play Yellow,” said Laurel Moorhouse, Vice President of Programs and Ideation at Children’s Miracle Network Hospitals. “Beautiful things happen when giving back to your community is easy and aligns with what you love – and this partnership does just that. It’s powerful when golfers of all skill levels enjoy the game and have the opportunity to better their communities.”
