RB Leipzig Agrees To Long-term Partnership with PUMA as New Kit Supplier

PUMA is set to be the new kit supplier for RB Leipzig. Starting from 1st July 2024, the world-renowned sports brand from Herzogenaurach will become “Exclusive partner” and kit out all the club’s teams from the men’s, women’s, youth and eSports departments, as well as the football school.

Fans can therefore look forward to wearing RB Leipzig jerseys by PUMA from the upcoming 2024/25 season.

Apart from supplying kits to the different teams, PUMA also secured wide ranging rights for sponsorship, merchandising, match day advertising in the Red Bull Arena and the RB Leipzig Football Academy, as well as digital activations.

Johann Plenge, Managing Director RB Leipzig: “We are glad that we have secured a long-term partnership with such a well-known company. For RB Leipzig, the partnership with PUMA is another big and important step in the development of the club. Not only will we benefit from PUMA’s first-class knowledge and equip our teams for the biggest possible success, but we will also work on different projects together and push innovation in football. PUMA is young, dynamic and fast, which matches perfectly with our values as a club and our RB-Leipzig DNA.”

Arne Freundt, CEO PUMA: “The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally. We are looking forward to many fantastic football moments and are excited to join the club on this successful journey in the coming years.”