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Lax.com Announces Acquisition Of Industry Competitor Universal Lacrosse

Lax.com, the leading lacrosse e-retailer and team dealer, today announced a substantial expansion of their scope in the marketplace, acquiring one of its chief competitors, Universal Lacrosse. The acquisition makes Lax.com the largest ecommerce (Lax.com and Universallacrosse.com) and team dealer dedicated strictly to the sport of lacrosse. Lax.com will also be acquiring Universal’s 10 retail stores.

“This move puts Lax.com in a great position to scale the business. The addition of John Flanagan and his team provides the added talent to launch Lax.com into an exciting new chapter” stated John Arrix, CEO of Lax.com. “As we unite these two companies, we are poised to harness the unparalleled expertise of our lacrosse team sales force, and we will raise the bar for customer service excellence in the industry. Our unwavering commitment to seamless relationships with our valued customers will drive a transformation of the Lax.com online platform, bolstered by synergies with Universallacrosse.com and our array of digital properties,” continued Arrix.

John Flanagan, CEO and Founder of Universal, stated, “We are excited for the future. The strategic positioning of Universal Lacrosse stores will remain instrumental in servicing vital lacrosse communities, strengthening Lax.com’s omnipresence from online to team to retail and ensuring that customers can engage with us on their own terms. This comprehensive approach underscores our dedication to meeting diverse consumer needs and preferences.”

Looking ahead to the remainder of 2024 and beyond, Lax.com’s growth trajectory will be guided by the collective efforts of the veteran teams, united under a shared vision of success. Together, the platform can capitalize on synergies, innovate relentlessly, and propel our combined group to new apexes of accomplishment within the lacrosse market. Universal’s 10 retails stores will continue under the Universal name. Lax.com and Universal will continue to run separate ecommerce platforms. Universal’s team sales division will move under Lax.com.

Additional details on the new combined business will be available in the coming weeks.

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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