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Kitman Labs Expands Performance Deal With NWSL Expansion Team, Bay FC

Bay FC

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with NWSL expansion team, Bay FC. On the heels of the NWSL’s deployment of the Performance Medicine Solution from Kitman Labs as its league-wide advanced EMR, Bay FC will expand the use of iP: Intelligence Platform across the Club’s First Team to include Performance Optimization and Coaching & Development.


Bay FC will now be able to combine player medical, performance and development data in a centralized and fully integrated advanced operating system – driving cross-departmental communication and supporting evidence-based, data-led decision-making across the Club. All relevant stakeholders will have access to a complete, real-time assessment of each player. In addition, both players and practitioners will be able to access and input data through a dedicated Coach and Player App to allow for real-time data capture on and off the pitch.


“As a new club, it’s important to us that we lay a technology foundation that is best-in-class, scalable and capable of immediately providing value to our coaching staff and players in terms of yielding actionable intelligence to help unlock our performance, health and wellness goals,” said Lucy Rushton, Bay FC General Manager.


“We’re thrilled to be working with Bay FC to not only help expand their data and analytics infrastructure but to partner with the Club to leverage the resulting intelligence to help accelerate their success within the League” said Stephen Smith, CEO and Founder of Kitman Labs. “In addition to providing a flexible framework to support the Club where they are today, iP: Intelligence Platform will future-proof the Club – ensuring they have the ability to continually innovate in terms of data collection and data science capabilities while supporting the kind of advanced analytics and research necessary to help propel the team forward season after season.”


Kitman Labs has an established track record of working with top leagues, teams and regulatory bodies across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Women’s Soccer League (NWSL), Major League Soccer (MLS), Premier League and National Football League (NFL). Kitman Labs has recently announced deals with Angel City FC, Gotham FC and the Houston Dash.

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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