Sports Media Report
Leaders in breaking barriers and making history for almost 100 years, the world-famous, Harlem Globetrotters™ today announced its official countdown by unveiling their 100th Centennial brand logo. The Globetrotter logo, designed by Matt Lehman Studio of Nashville, Tennessee, will serve as a key creative link for the organization as the full plans for the Centennial take place.
“We wanted to find the balance of past, present, and future in a fresh new look that was both unique and exciting, whilst paying homage to the many men and women players that have honored us as Globetrotters. We believe this Centennial logo delivers on all fronts,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “This mark will connect all of the consumer touchpoints centered around our 100 year anniversary plans. It’s a unifying principle that helps to bring this historic moment to life.”
The new logo proudly displays the organization’s signature red, white and blue color scheme, with five stars, symbolizing the original five members of the Globetrotters who were, Walter ‘Toots’ Wright, Byron ‘Fat’ Long, Willis ‘Kid’ Oliver, Andy Washington, and Al ‘Runt’ Pullins. The dates for when the team was founded in Illinois in 1926 and next year’s official anniversary, 2O26 are also on display. The organization’s iconic red, white and blue ball sits in the middle of the logo, serving as a link to past, present, and future. The block letters used throughout the logo, which has a 3D component to it as well, symbolize the lettering from some of the organization’s early game programs, which were, and continue to be, high quality memorabilia for fans of all ages.
Additional details on partnerships, special event, commemorative memorabilia, media activity and other elements of The Centennial will be announced in the coming weeks.
