Sports Media Report
ShotTracker, the revolutionary AI-powered sports analytics platform transforming how teams capture and visualize performance data, today announced a groundbreaking strategic partnership with FanThreeSixty, the comprehensive fan engagement platform trusted by elite organizations nationwide. This powerful integration will embed ShotTracker real-time analytics and AI-driven visualizations directly into FanThreeSixty’s robust fan engagement platform, creating an unprecedented immersive experience for teams, broadcasters and fans alike.
The partnership, which began with the highly successful implementation of ShotTracker’s dynamic data graphics for Kansas basketball, will be available to all FanThreeSixty customers going forward. After a successful pilot with KU’s men’s and women’s basketball programs during the 2024 season, through the Kansas Jayhawks app, a comprehensive rollout is expected for the 2025/2026 season, allowing fans access to the same elite-level analytics used by coaches on the sidelines.
“This expanded partnership with FanThreeSixty represents a pivotal moment in sports technology integration,” said Davyeon Ross, Co-Founder and President of ShotTracker. This collaboration revolutionizes how fans experience and understand the game. The successful pilot with Kansas basketball demonstrated the tremendous appetite for this depth of insight and we’re thrilled about the potential to jointly market our collaborative capabilities and to scale this innovation across all sports and venues.”
“We believe the future of sports lies in making every moment more meaningful—for fans, for teams, and for our partners. By integrating ShotTracker’s real-time data and insights into our fan engagement portfolio, we’re not just enhancing the fan experience—we’re redefining it. This partnership unlocks a new era of storytelling where stats come to life, creating deeper connections and smarter engagement at every touchpoint.” Dison Martin, Director of Product Strategy, FanThreeSixty.
The first implementation of the partnership made ShotTracker visuals available in the newly launched Kansas Jayhawks app and on new video boards installed inside Allen Fieldhouse. Early views incorporated shot charts created from ShotTracker data including shooting percentages and shot location of the full team and individuals, shown real-time with game specific data, which was native in the mobile app.
“Our partnership with ShotTracker and FanThreeSixty has allowed us to amplify the fan experience, both in-venue and within the app through real-time enhanced stats and analytics for both the team and individual players. We are excited to expand offerings to our fans in the future to continue to grow the ability to take fans deeper into the game.” Drew Gaschler, Associate Athletics Director of Marketing and Fan Experience, Kansas Athletics.
This news follows ShotTracker’s continued growth in 2025. That includes enhanced work with the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships and one of the largest expansions in recent company history. That expansion brings the number of ShotTracker partner schools to over fifty, with more coming later this year.
