Harlem Globetrotters Announce Voss As Premium Water Partner For North American Centennial Season

The world-famous, Harlem Globetrotters™ and VOSS today announced a joint partnership establishing the premium water as the organization’s hydration brand for North America leg of The 100 Year Tour. The partnership, which aligns to the organizations’ overall health & wellness efforts, focuses on unique social content from the Harlem Globetrotters athletes and the benefits of water throughout The 100 Year Tour, which began in December and is continuing around the world throughout the 2026 year.

“Our partnership with VOSS is aligned around a strong set of shared values; premium quality and health and wellness,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “From hydrating our extraordinary athletes to storytelling on social, we look forward to working closely with VOSS to expand our collective reach, amplify our message and celebrate our historic Centennial season.”

“For a century, the Harlem Globetrotters have created extraordinary memories for families around the world. VOSS is thrilled to celebrate this milestone tour together, elevating each moment and inspiring fans of all ages to Choose Extraordinary,.”  Rachel Chambers, SVP Marketing VOSS Water.

VOSS will be integrated into tour visibility assets including LED signage, scoreboards, and in-arena placements during the U.S. tour. The partnership will have a key pillar around branded content around hydration, lifestyle, and performance. Influencers and celebrities will be invited to key games and have unique experiences. VOSS will supply premium bottled water for team usage throughout the season, including at media sessions, travel, and well beyond the court.

The Globetrotters Centennial season launched in December 2026 and is continuing throughout the world in 2026, visiting over 200 domestic markets and another 125+ internationally. Fans can expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100– Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year. Tickets for “The 100 Year Tour” can be purchased HERE.