Sports Media Report
Spalk, the leading cloud-based commentary and technology platform scaling multilingual commentary for teams, leagues and broadcast partners, today announced three new strategic alignments designed to accelerate the company’s global growth and enhance the multilingual viewing experience for sports fans worldwide. The partnerships with Ligue 1 (for English + Portuguese Highlights), Euroleague (for French, Serbian & Greek) and LNB (for French) continue to expand Spalk’s reach across live sports production, international distribution, and next-generation audience engagement and will now include real-time highlights packages as well as commentary.
“These partnerships represent another major step forward in our mission to make live sports more accessible, immersive, and scalable in any language for rights holders and broadcasters around the world,” said Ben Reynolds Co-founder and CEO at Spalk. “By literally listening to the challenges to expand audience share, we continue to create new opportunities for very passionate fan bases who want one thing…to experience the glory of their clubs in the language they speak. That’s our sweet spot, and we continue to refine and grow the model not just for the biggest of partners like the NFL and The Premier League, but for growing properties as well who have a need and share our vision for their audiences.”
The new trio of partnerships continue to expand Spalk’s scope of work, as they work with all three to deliver fast, localized post-match highlight packages at scale across the entire league in the languages where there was a need.
Through the agreements, Spalk will provide its proprietary cloud-based streaming and AI-powered production technology to support enhanced live match coverage, multilingual commentary capabilities, and deeper fan interaction across digital platforms as well as remote real-time commentary in languages that the properties were not able to offer before.
Additional partnerships in North America are expected in the coming weeks.
