SBD World’s Strongest Man Announces 2026 Partner Line-Up

The SBD World’s Strongest Man has unveiled its official partner line-up for the 2026 competition, which will mark the 49^th edition of the prestigious event. 

Returning partners include long-time collaborators Rogue Fitness, KNAACK, AIRWAAV, and title sponsor, SBD, now in its seventh consecutive year supporting the iconic, globally celebrated competition. New partners FRE Nicotine Pouches and Stoke Shoes join the roster, further elevating the event with enhanced on-site integrations and more immersive fan experiences woven throughout the competition environment.

 Returning to Myrtle Beach, S.C. for a third year, the competition will take place April 23-26, 2026. The four-day showdown will feature 25 of the world’s top strongmen competing in an epic series of events. Athletes will battle through iconic events such as the Atlas Stones, Truck Pull, Farmer’s Walk into Power Stairs, Titan’s Toss and more. Fans can also enjoy a vendor village, featuring interactive sponsor activations, food vendors and athlete meet and greets. For the latest information on ticket sales, athlete groupings and events, go to theworldsstrongestman.com. 

“This year marks 49 years of World’s Strongest Man,  a milestone we are incredibly proud of,” said Rebecca Levin, Vice President, Rights, North America, IMG. “Each year, we work alongside our partners to elevate the athlete and fan experience in new and meaningful ways. Our 2026 partners share a commitment to innovation, performance and self-expression, which will come to life through dynamic experiences woven directly into the competition. Together, we’re celebrating a global strongman community that continues to expand across digital and broadcast platforms.”

2026 World’s Strongest Man partner activations include: 

• SBD returns for a seventh year as the title sponsor of the World’s Strongest Man where they will sell the official shirt of World’s Strongest Man. SBD is the market-leading producer of apparel, supports and accessories for strength sports. Designed and manufactured in the United Kingdom, SBD products are relied upon by elite strength athletes worldwide in the most grueling contests, like World’s Strongest Man.
• Rogue Fitness – Back for its eighth year as the ‘Official Equipment Supplier’, Rogue is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company remains dedicated to serving the needs of serious athletes at every level.
• KNAACK® returns for the sixth consecutive year as the ‘Official Security and Tool Storage’ sponsor of the World’s Strongest Man competition. This year, KNAACK will sponsor the KNAACK® MONSTER BOX® Flip & Carry event, which challenges athletes with branded tool boxes. In celebration of the incredible strength and determination required to compete at this iconic event, KNAACK will once again present the prestigious peer-voted ‘KNAACK Tools of a Strongman’ award to one deserving athlete.
• FRE Nicotine Pouches – The 100% tobacco-free nicotine pouch brand joins the 2026 World’s Strongest Man as the Official Nicotine Partner. One of the fastest-growing nicotine pouch brands in the U.S., FRE delivers a clean nicotine experience with no tobacco leaf, no spit and no smoke. Fans can visit the FRE activation in the Fan Fest featuring a punching bag challenge, product sampling, giveaways, photo booth and more. In addition to WSM, FRE is the official nicotine partner of UFC and PBR.
• Stoke Shoes – Performance footwear designed specifically for wide and extra-wide fits, delivering power, comfort and support. Stoke Shoes will be providing shoes to athletes, co-tournament directors and the equipment team. 
• Champion Autism Network (CAN) – Returning for a third year, CAN, a Myrtle Beach–based nonprofit and leader in autism inclusion and accessibility, will introduce a sensory-friendly tent for the first time at the event. Designed for fans with autism, sensory needs or sensitivities, this dedicated space provides a calm, supportive environment to reset within the high-energy atmosphere. 
• AIRWAAV is back for its fourth year as the ‘Official Mouthpiece’ of World’s Strongest Man. Backed by 15+ years of peer-reviewed research, the AIRWAAV Performance Mouthpiece is trusted by top competitors -including past champion Mitchell Hooper and reigning three-time champion Tom Stoltman- to deliver a stronger clench, greater stability under load, and improved airflow between efforts. This year, AIRWAAV is also spotlighting the Recovery Mouthpiece, featuring patented Reflex Technology™ for better overnight breathing, deeper sleep, and faster recovery. Visit the AIRWAAV booth in the WSM Fan Zone for exclusive event pricing across the full lineup.
• Select Medical  provides athlete physical therapy and medical support for athletes during the competition. Fans will also be able toa visit their booth in the vendor village to create personalized cheer cards in support of their favorite competitors – while working out their tension with a Theragun.
• Grand Strand Health returns as the ‘Official Medical Provider’ for a third year. Grand Strand Health is a multi-facility health system located on the coast of the Grand Strand community. Grand Strand Health is comprised of one 403-bed acute care hospital, Grand Strand Medical Center, three freestanding ER facilities (South Stand Medical Center, North Strand ER and Carolina Forest ER) and outpatient medical services. Grand Strand Medical Center is a Level I Adult Trauma Center and Level II Pediatric Trauma Center. 

World’s Strongest Man would also like to thank event partner Visit Myrtle Beach.