Sports Media Report
Louisville QB Lamar Jackson, last year’s Heisman Trophy winner, and Oklahoma QB Baker Mayfield, this year’s favorite, are ranked as the top two candidates by their estimated value per social media post, according to top athlete marketing platform opendorse.
Jackson’s Twitter following of around 139,000 at press time and strong engagement places the value of his posts on the platform at around $2000. With more than three times as many followers on Instagram (492K), Jackson’s posts there are worth about $7000.
Next in line on that estimated social audience value is Mayfield (Twitter, $1500; Instagram, $5000), followed by Penn State RB Saquon Barkley ($1000/$3000).
Co-founded by former University of Nebraska football teammates, Blake Lawrence (CEO) and Adi Kunalic (President), opendorse automates branded content distribution for their active roster of 2,500+ of the biggest sports stars in the world – including former Heisman award winners — engaging 800 million sports fans across the world.
See the list of candidates and their estimated values on the chart below:
