Analysis

There are certain points in time where even the most jaded veterans in the multi-billion dollar sports industry will admit that a new property has joined the mainstream. The UFC probably came with their first major sponsor deal, like Budweiser, the X Games and the Dew Tour came with television ...

Strong television ratings and packed stadia for the National Football League playoff games further validate the sport’s broad popularity and limit stadia competition, Fitch Ratings says. The NFL’s playoff games were successful despite their relatively small markets. Ninety-nine million viewers nationwide watched the games on January 23, and coverage in ...

Nate Checketts has been around big time sports all his life. As the son of former St. Louis Blues owner and President of Madison Square Garden Dave Checketts he probably has a better understanding of the way sports business works, and sometimes doesn’t work, better than most entrepreneurs. So maybe ...

As the seasons change in Australia it is becoming more and more apparent that the global sports scene is waking up to the massive opportunities to engage fans across the continent. The latest example was just a few weeks ago, when the International Champions Cup hit The Melbourne Cricket Grounds ...