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T-Mobile, Drone Racing League Partner To Innovate 5G Wireless Drone Tech, Reimagine Sports Entertainment

T-Mobile (NASDAQ: TMUS) and The Drone Racing League (DRL), the global, professional drone racing property, announced a broad-reaching partnership to advance 5G-powered drone technology. As part of the multi-year deal, T-Mobile has made an investment in DRL via the company’s T-Mobile Ventures fund, and the Un-carrier has signed on as ...

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Wilson Sporting Goods, National Lacrosse League Extend Partnership for Protective Equipment, Apparel

The National Lacrosse League® (@NLL), the world’s most successful professional lacrosse league, today announced it is extending its 2020 partnership with Wilson Sporting Goods® (@Wilson), naming Wilson and their protective equipment and apparel brand EvoShield® (@EvoShield) as an official supplier of performance driven sports protective gear for the 2021 season. ...

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The American Cornhole League and CBS Sports Agree to Multi-Year Television Partnership

The American Cornhole League (ACL) is thrilled to sign a multi-year deal with CBS Sports to televise the ACL Pro Shootout, starting in the summer of 2021. The ACL Pro Shootout Series is a new competition that features eight high-intensity singles and doubles qualifying events hosted across the United States.  ...

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Tom Gola Collection on Goldin Auctions Holiday Auction Block All-Star Ring, Game-Worn Jerseys among Highlights

A treasure-trove of rare memorabilia from the collection of LaSalle University and Philadelphia Warriors/New York Knicks legend Tom Gola are on the Goldin Auctions block in the Holiday Auction which is underway and continues through December 12thand 13th. The Tom Gola Collection is highlighted by his 1986 NBA All Star ...

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Athletes First and EVERFI Unite to Launch Nationwide Interactive African American History Education Program

Athletes First (“A1”), the world’s largest and most powerful NFL agency, announced a strategic partnership with EVERFI Inc., the leading social impact education provider, to deliver one of the most comprehensive African American History learning opportunities to thousands of students across America. The program will launch in 30 schools across ...

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America’s Boating Channel Presents ‘Visual Distress Signals – Problems to Avoid’

America’s Boating Channel™ is continuing to release boating safety and boater education videos for the Fall 2020 boating season. Every Friday afternoon at 4 p.m. ET, a new “Fall 2020 Safe Boating” title will debut on America’s Boating Channel’s website homepage and YouTube channel. “Visual Distress Signals – Problems to Avoid,” the ninth video in ...

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College Basketball Play-by-Play Coverage Airs on SiriusXM

SiriusXM is offering subscribers extensive play-by-play coverage of the 2020-2021 college basketball season starting today. The opening week schedule on SiriusXM features more than 100 games, including every Associated Press top-25 team in action. For the full schedule of games on SiriusXM, go to siriusxm.com/ncaamonsxm. Subscribers can get SiriusXM’s college ...

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Jaworski Among New Host On PodcastOne

PodcastOne, a leading podcast company and a subsidiary of LiveXLive Media, announced today plans to launch a varied slate of programming before the end of 2020, featuring hosts: rock icon, Twisted Sister guitarist, founder and manager Jay Jay French, popstar, actress and dancer Jordyn Jones, and former NFL Quarterback and ESPN football analyst Ron Jaworski. The ...

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United States Olympic & Paralympic Committee introduces Athlete Marketing Platform, the first comprehensive marketing program for Team USA athletes

The United States Olympic & Paralympic Committee today shared details of the new Team USA Athlete Marketing Platform (AMP) pilot program, a first-of-its-kind digital marketplace that expands athlete sponsorship and marketing opportunities. Created in cooperation with the Athletes’ Advisory Council and National Governing Bodies Council, AMP is an opt-in program that ...

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