In his new book, noted sports business industry pioneer Rick Horrow posits the beginnings of what we’ve come to know as the modern sports industry to 50 years ago, during the time of the 1972 Munich Olympics, the undefeated Miami Dolphins, and the passage of Title IX legislation, among other ...
Read More »NLL Welcomes Tampa General Hospital as the First NLL UnBOXed Lacrosse Community Presenting Partner
A few months after launching its innovative continent-wide grassroots initiative, NLL UnBOXed™, the ...
American Association Hires Chris Browne As Vice President-Sponsorships
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National Lacrosse League Playoffs Begin Saturday; Schedule to Feature Broadcasts on TSN and ESPNU
Callum Crawford (photo: Jake Whiting) The National Lacrosse League’s (@NLL) new unified standings ai...
The American Cornhole League Announces Lineup for New Orleans Qualifier for 5th Annual ‘SuperHole’
The American Cornhole League (ACL) is excited to announce the lineup of eight pro football...
Old Glory DC Announces 2024 Partners
Old Glory DC, the only professional rugby team in the DMV, today announced its 2024 partners for the...
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Athletes First Partners, Six Flags Entertainment Launch First-Time Official Partnership Program to Represent All 27 North American Parks
Athletes First Partners (A1 Partners) todayannounced they have been retained by Six Flags Entertainment Corporation to represent all 27 Six Flags theme parks across North America, creating the first-ever joint marketing and sponsorship program Six Flags has ever offered. It is the largest and most ambitious partnership opportunity in Six ...
Read More »Ready® Unites with Susan G. Komen® against Breast Cancer
Ready®, one of the fastest growing premium sports nutrition brands in America with co-owners Aaron Donald and Giannis Antetokounmpo, today announced a partnership with Susan G. Komen®, the world’s leading breast cancer organization. Ready® is committing significant funding in support of Komen’s work against breast cancer by donating $250,000 to Susan G. Komen to help fund breast cancer research and patient support services Beginning in January, the signature Ready® Bars ...
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