Sports Media Report

Gilt Edge Soccer Marketing, the leading soccer-specific brand marketing agency, today released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer’s unique connection to the female consumer. Among its many findings, the Female Passion Report revealed that: 28 percent ...

NASCAR® and NBC Sports have teamed up to launch TrackPassTM on NBC Sports Gold, a new streaming product representing NASCAR’s most significant undertaking in the direct-to-consumer space. Set to launch in early December, TrackPass on NBC Sports Gold builds off the foundation set by FansChoice.tv and immediately becomes the most robust live and on-demand ...

Looking to join the pantheon of classic basketball-themed films (Hoosiers, Glory Road and Coach Carter come to mind, though it’s been a while since a really good one has come out), Ben Affleck is set to star in The Way Back, due in theaters from Warner Bros. in March. In ...