Sports Media Report

NBC Sports Group’s broadcast, cable, digital, and radio platforms will present nearly 100 hours of coverage on-site from Super Bowl LII, with PFT Live, The Dan Patrick Show, NHL Live and NBC Sports Radio all originating from Minneapolis, Minn., in the week leading up to the game. Daily live coverage on NBCSN begins Monday, Jan. 29, ...

Allstate Insurance Company, one of the country’s largest and most successful sports sponsorship brands, and RAM Racing, the leading endurance race producer in the country, announced a major three-year title sponsorship today through the creation of the newly-named “Allstate® Hot Chocolate 15k/5k®.” The partnership marks the longest sustained commitment by ...

This week TOPPS will issue its latest set of Olympic trading cards in advance of the Winter Games. TOPPS has been the official trading card partner for the U.S. Olympic and Paralympic teams since 2012, and this year’s set will showcase a record 50 athletes competing in Pyeongchang. The set ...