Sports Media Report

Football fandom is massive, we know that. But how do you take the complexities of the pro game and make it fun and understandable for the littlest of potential fans for life. Two Ohio entrepreneurs, both named Mike, and both Bengals fans, may have cracked the code. It is called ...

SiriusXM and Major League Baseball announced today a five-year extension of their broadcasting agreement. SiriusXM has teamed up with MLB to deliver games to fans around the country since 2005, and will continue to air live play-by-play of every regular season and postseason MLB game, as well as select spring ...

NLL x Marvel To close out this year’s Native American Heritage Month, the National Lacrosse League unveiled a new, multi-year program with storytelling giant Marvel, focused on honoring and popularizing lacrosse’s Indigenous origin story with game-specific promotions starting in the upcoming 2023-24 NLL season. The central theme of the collaboration, ...