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CELSIUS Partners With Caleb Williams as NIL Athlete

Caleb Williams CELSIUS fitness drink today announced its new partnership with the University of Southern California’s quarterback, Caleb Williams. CELSIUS continues its support of collegiate athletics by partnering with athletes nationwide as part of the company’s growing Collegiate Program. CELSIUS University, which officially launched in August 2022, has begun partnering with college athletes nationwide as part ...

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Swet Tailor Partners with The Reese’s Senior Bowl for the Second Time as Official Off-The-Field Apparel Sponsor

Swet Tailor at Reese’s Senior Bowl, 2021 Los Angeles-based fast-rising menswear brand Swet Tailor, the creators of EveryDay. EveryWear,™ has teamed up with the Reese’s Senior Bowl, the preeminent college football all-star game, for a second time to exclusively sponsor the off-the-field wardrobe for players, coaches and staff. In 2021, ...

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Joe Moore Award Becomes First Post-Season College Award Platform To Launch NIL Program

The Foundation for Teamwork, owners and creators of the Joe Moore Award (@joemooreaward) which honors the most Outstanding Offensive Line Unit in College Football, today announced that it is believed to be the first post season college award program to launch a Name Image and Likeness (NIL) program for its ...

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GSE Worldwide Announces New NIL Division

Noah Cain (GoPSUSports) GSE Worldwide announced the launch of a new division dedicated exclusively to negotiating NIL deals on behalf of amateur athletes. GSE’s NIL division is headed by GSE Worldwide Executive Vice President Russ Spielman, who brings over three decades of NIL experience in the sports marketing field. Throughout ...

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New NIL Rules Garner UGA Golfer Phillips Deal With GSE

Trent Phillips GSE Worldwide today announced that they have signed Trent Phillips out of the University of Georgia to the first-of-its-kind NIL deal for an amateur golfer. GSE will represent the rising star with all of his marketing and partnership deals. Phillips is considered one of the top collegiate golfers ...

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