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SodaStream Campaigns To Add Cannonballs And Bellyflops To Rio 2016 Olympic Diving Events

Well, this is fun…

Bubbly sparkling water brand SodaStream (yes, I have one) has posted a Change.org petition to add two backyard pool favorites to the Olympic diving lineup next month… the “Belly Flop” and the “Cannon Ball.”

It’s part of a sweepstakes that can earn winners the Grand Prize of $2016.

From the petition:

“Diving in the Summer Games is super hard. Some of those divers have been training for years. They use these really high diving boards, and yet they make as few bubbles as possible!” marveled an astonished Emma Froelich-Shea, VP of Marketing for SodaStream USA. “At SodaStream, we try to put as many bubbles in the water as we can, and we make bubbles easy for everyone. Why shouldn’t Olympic diving be as easy as turning plain water into sparkling water with SodaStream?”

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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