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mycujoo To Stream 1500 Beach Soccer Matches through 2021

Almada, PORTUGAL - June, 15                             BSWW Mundialito Almada 2018 on June 15, 2018 in Almada, Portugal. (Photo by Lea Weil)
Almada, PORTUGAL – June, 15 BSWW Mundialito Almada 2018 on June 15, 2018 in Almada, Portugal. (Photo by Lea Weil)

The beach version of volleyball continues to thrive domestically and internationally, and the sport of beach soccer is looking to follow suit. Exposure (bikini jokes aside) has been a key to volleyball’s success, as a recent agreement with Amazon Prime has expanded the AVP’s potential audience greatly. Beach Soccer Worldwide hopes that its deal with mycujoo, by which 1500 webcasts are planned through 2021, can do the same.

“mycujoo streamed beach soccer competitions before, organically, but we are now diving into the discipline headfirst with this partnership” said Pedro Presa, CEO of mycujoo. “Our vision to support the digitalization of football is perfectly aligned with Beach Soccer Worldwide objectives to grow the discipline. We believe in the potential for beach soccer to find strong fan support, and mycujoo will help BSWW in extending the reach of their community.”

This is similar to how the AVP streamed its preliminary matches via its own website, then ceded to NBC and NBC Sports Network, before the Amazon Prime webcasts this year.

Joan Cusco, BSWW Executive Vice-President highlighted the advantages this new partnership will also mean for beach soccer fans. “As we already could see in the Euro Winners Cup, the partnership with mycujoo offers a whole new set of possibilities for beach soccer fans, as well as it opens the door to a new live streaming concept for the beach soccer competitions.”

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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