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Your Brackets Just Got More Valuable

Photo: Mike Haw

What price will college basketball fans pay to attend the Final Four? For some, not that much if a new platform that recently launched does what it is supposed to.

The program is called Select Four, and it was created by the folks at Dallas based TickAssure!. The plan allows fans to choose the four teams they think will advance to the semifinal round of the NCAA Tournament, and if they get their brackets right TickAssure!. will reimburse a fan up to $1,500 to go into the secondary marketplace and purchase tickets for the weekend in Houston. The platform is underwritten by multiple underwriters, including Lloyd’s of London, Houston Casualty Company, and other A.M. Best “A” or better rated insurers.

“TickAssure!’s enduring mission is to provide the everyday sports fan an opportunity to once again have access to big-time championship events without having to mortgage their futures in the process,” said Todd Armstrong, founder and CEO of TickAssure! in a release Monday. “It wasn’t very long ago that fans could afford to take their families to these elite games and experience the thrill of a lifetime when their team played for rare championships. But, more and more, the average fan has become priced out of the biggest games of the season due to escalated ticket prices.”

The current price for Select Four Protection Plans are currently set at $12.67 and will fluctuate regularly as more teams are eliminated from contention, thus increasing the chances of a particular team participating in the event. TickAssure! Protection Plans are priced by the worldwide surety market based on many market factors and TickAssure!’s proprietary TickAssure! Championship Index. Fans can also purchase individual teams as well, with some selling for as little $11, with the same payoff should Cinderella deliver.

Fans can find the most updated Select Four Protection Plan pricing and can purchase their Protection Plans online at www.tickassure.com/selectfour. Fans can also visit www.tickassure.com for additional TickAssure! products and pricing.

Your brackets just got that much more valuable.

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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