Sports Media Report
Sports is so much about the shared experience and capturing the moment, and now TOPPS is helping fans every day of the baseball season capture that moment. The company, in their continued effort to be more nimble and refine the brand, has launched TOPPS NOW, a digital only service which will provide the best moments in and around the MLB season as a card the next day after the moment is captured. There is no limit on the run, which will be available for 24 hours.
Jacob deGrom pitches a no-hitter, Bruce Harper has a walk-off home run, Jay Wright throws the first pitch at a Phillies game? They could all be part of the experience for fans for the first time.
“TOPPS NOW was inspired by input from our passionate baseball fans,” said Clay Luraschi, Topps Vice President of Product Development in a statement. “Magical moments will be captured on baseball cards the very next day, giving fans everywhere a chance to own a piece of history almost immediately.”
Fans can also let Topps know every night what they think should be on a TOPPS NOW card through Topps’ social media accounts utilizing the hashtag #TOPPSNOW. Let the games, and the memories, begin.
