Sports Media Report
Today the Overwatch League™ and social video service Twitch announced a historic esports media-rights partnership, ensuring that every match of the world’s first major global city-based esports league will be readily available to fans across the globe. The first match of the Overwatch League’s inaugural season goes live on Twitch this Wednesday, January 10, on Twitch.tv/overwatchleague.
Fans of professional Overwatch have been eagerly anticipating a seamless Overwatch League viewing experience. This two-year deal, which encompasses the entirety of the league’s first two seasons, makes that a reality. With the exception of China, Twitch will be the exclusive worldwide third-party digital provider for Overwatch League regular-season, playoffs, and championship matches, with streams in English, Korean, and French.
The Overwatch League and Twitch also are developing innovative rewards for fans, which will bestow the league’s most steadfast viewers with Overwatch League in-game items. More details about content and additional rewards for the biggest fans, including some content that will be exclusive for a period of time, as well as Cheering with Overwatch League Cheermotes, will be announced as they become available.
“Our fans love to engage with content on Twitch, and we wanted to drive significant viewership of the Overwatch League in its inaugural season and beyond,” said Armin Zerza, COO of Blizzard Entertainment. “That’s why this historic and ground-breaking partnership is perfectly suited for Activision Blizzard, for Twitch, and—most importantly—for our growing global fanbase.”
“The Overwatch League is making a major impact on esports by reshaping the industry with city-based teams,” said Kevin Lin, COO of Twitch. “Given Overwatch’s consistent reign as a top-viewed game by our community, we look forward to offering their pioneering style of league play to a large and passionate fanbase that will be able to bond over not only their favorite plays, but hometown pride.”
The first season of the Overwatch League will run until June, with playoffs and finals scheduled for July. For the inaugural season, all games will take place at Blizzard Arena Los Angeles, a state-of-the-art live-event venue in Burbank, California, custom-renovated for Blizzard Entertainment esports events. Fans can purchase tickets to attend matches, which will be played each Wednesday, Thursday, Friday, and Saturday. A full schedule and information about ticket sales can be found at OverwatchLeague.com, and all matches can be viewed live at Twitch.tv/overwatchleague (English-language channel), Twitch.tv/overwatchleague_kr (Korean-language channel), and Twitch.tv/overwatchleague_fr (French-language channel).
