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The NBA’s Rising Stars on Social that Brands Should Look Out For

76ers at Wizards 2/25/18
76ers at Wizards 2/25/18 (credit Keith Allison)

With the 2017-18 NBA regular season wrapped up and first round of playoffs underway, opendorse, the leading athlete marketing platform that helps the biggest brands in sports share content on social, has analyzed data over the past season to determine the NBA’s Rising Stars on Social Media.

The continued rise of Athlete-Driven Marketing, has allowed professional athletes — especially NBA stars, to capitalize off social media due to more brands and rights holders communicating their key branded messages straight to the fan through the players personal social media channels. Whether it’s stars like Houston Rockets guard James Harden or New Orleans Pelicans forward Anthony Davis, leading brands are allocating their marketing budgets to work with some of Basketball’s biggest names via social.

The 2018 NBA playoffs has shown us that a new wave of young players are making their mark on the league and are soon bound for stardom – and it’s only a matter a time before brands are lining up to be featured on their social media feeds.

Ranked by the growth of their social media presence on Twitter & Instagram over the past year, these are the NBA’s Rising Stars on Social:

opendorse nba twitter

opendorse nba instagram

Rookie of the Year finalist Donovan Mitchell and social media aficionado Joel Embiid lead the list of players who’ve had the most significant growth on social since the season tipped-off.

If Mitchell continues to pick apart defenses, which has lead the Utah Jazz to a 3-2 series lead over the star-studded Oklahoma City Thunder team, and Embiid maintains his dominance that has lead the Sixers to their first playoff series win since 2012 – combined with their rapidly growing social media presence, they’ll soon be the leading faces of the NBA.

Any brand looking for a slam-dunk social media campaign, these guys got next!

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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