Sports Media Report
The NBA 2K League and HyperX today announced a new partnership that will make HyperX the Official Gaming Headset of the NBA 2K League.
The NBA 2K League, the professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc., is set to debut May 1 with 17 teams and will feature 102 of the best NBA 2K players in the world. HyperX has more than 10 years of experience supporting esports tournaments, teams and leagues.
During the NBA 2K League season, HyperX gaming headsets will be used during all live gameplay, which includes weekly matchups, three in-season tournaments, playoffs and the NBA 2K League Finals. Both players and casters will wear the latest HyperX gaming headsets. These include the HyperX Cloud Alpha, which is designed with dual chamber technology that features signature award-winning sound, Cloud Revolver for premium-grade gaming, and HyperX Cloud II, high-quality headsets comfortable for gamers to wear during competition. Overall, HyperX gaming headsets are worn by more than 500 professional esports athletes around the world.
During the season, HyperX will have prominent branding throughout the NBA 2K League Studio powered by Intel. HyperX will also connect with the gaming community via promotions and sweepstakes on NBA 2K League social channels, offering fans a chance to win various HyperX prizes.
“The convergence of esports and sports, as seen with the launch of the new NBA 2K League, is creating an exciting new form of entertainment,” said Mark Leathem, General Manager, HyperX. “Hearing every detail and communicating effectively during NBA 2K League competitions is critically important to these players. HyperX leads the way with its iconic gaming look, comfort, and great sounding gaming headsets.”
“We want NBA 2K League players to have best-in-class equipment, and when it comes to headsets, HyperX is second to none,” said Brendan Donohue, NBA 2K League Managing Director. “Communicating with teammates during play is vital for success and partnering with HyperX will allow our players to compete at their best.”
Additionally, HyperX has partnerships at the team level with several NBA 2K League teams including Mavs Gaming, Pacers Gaming, Grizz Gaming, Bucks Gaming and Jazz Gaming. The facilities where these teams practice will also be equipped with HyperX gaming headsets.
The NBA 2K League season will run for 17 weeks from May to August and combine the best of esports and the NBA. Throughout the season, teams will compete for $1 million prize money across the three tournaments and playoffs.
