Sports Media Report
TeamWorks Media, the fast growing, award winning leaders in digital storytelling, today announced that three veteran personalities – Jennifer Mercedes, Ozzie Guillen Jr. and Julie Alexandria – have joined the expanding team for “La Vida Baseball Live,” the daily four-hour show produced and formatted for every major social media platform – Facebook, Twitter, Instagram Live, YouTube and LaVidaBaseball.com.
La Vida Baseball (@LaVidaBaseball) the nation’s leading English speaking Latino baseball digital media company which launched in 2017 as a partnership between TeamWorks Media and the National Baseball Hall of Fame and Museum. It already reaches more than six million English-preferred U.S. Latino fans per month.
“Our platform continues to grow in scope, and with that comes the responsibility and opportunity to add more original content and personalities,” said Jay Sharman, TeamWorks Media CEO. “We are proud to add this diverse group, who will give us a presence on both coasts as well as in Chicago, for updates, commentary and some great storytelling.”
Mercedes (@Chica_Deportes) will host La Vida Baseball’s live midday show airing Monday – Friday from 12pm ET – 4pm ET. Jennifer has worked with a variety of media outlets such as ESPN, Azteca América, Telemundo, SuperCanal Caribe, Dominican View & MundoFox covering sports and lifestyle. For the past decade Jennifer has been Executive Producer, Creator and Host of La Chica Deportes, a show dedicated to sports coverage and interview with star players on and off the field. She is a graduate of Rutgers University and was voted as one of the Top 40 Rising Stars Under the age of 40 by the Hispanic Coalition of New York.
Guillen Jr. (@oguillenjr) is a cross-industry professional, having co-founded TCA Entertainment Group, a boutique sports and entertainment business consulting group. He was the 2005 Chicago White Sox Team Spanish translator and started his broadcasting career on 670AM The Score with the first bilingual show on the station. He was also color analyst for White Sox Spanish station for five seasons and two seasons with the Chicago Bulls. He is a Graduate of MLB scout school class of 2012.
Alexandria (@JulieAlexandria) is a sports broadcast veteran who began her sports reporting career with Sports Net New York, (SNY) hosting the beloved sports trivia game show “Beer Money” as well as the magazine show “Mets Weekly”. She has since covered College Football for Fox, Sports Illustrated, and The Big Ten Network as well as sideline reporting duties and numerous sports drink baths for the Washington Nationals and most recently, the San Diego Padres. Always a fan of MLB, she also hosted MLB Production’s “MLB 162” for MLB Network, FOX and in-stadium programming. She currently freelances with ESPN covering esports, as well as hosting “This is San Diego”, a lifestyle show airing on CBS.
The trio joins the Chicago-based team of Andy Martinez and Henry Pacheco as well as daily contributors including former BBWA president Jesus de Ortiz and Editor at Large Adrian Burgos. The entire team will provide insights, access and historical context unmatched in the Latino baseball universe of more than 14 million fans.
La Vida Baseball Live soft-launched on February 17 and has since reached an audience of more than two million, with more than 30% of views occurring after the show ended. Opening Day saw over 45,000 engagements alone and 25K to 50K viewers per day are anticipated across all platforms by the middle of the MLB season.
Through its partnerships with the National Baseball Hall of Fame, LVB Live will be able to take its community to places and people they don’t have access to in the most accessible way on any possible device.
