Sports Media Report
Today, Nesquik® officially announced the brand’s partnership with Seattle wide receiver DK Metcalf, who will star as the face of the Nesquik® #KeepOnChuggin campaign. As a player and a person, Metcalf perfectly embodies the message of the new campaign, which aims to serve up motivation in a bottle.
As part of the campaign, Metcalf will star in a series of Nesquik® digital ads and social media content to help motivate others to #KeepOnChuggin, because when you’re in the zone, the worst thing you can do is hit the pause button.
“It’s no secret that I’m a huge fan of Nesquik®, you can even check my Instagram,” said Metcalf, the self-proclaimed strawberry milk connoisseur. “Strawberry Nesquik® has always been a go-to for me whenever I need to fuel up for the next practice, the next workout or any obstacle in my way. I’ll definitely be reaching for a bottle to #KeepOnChuggin as I start this next chapter as a professional football player.”
Nesquik’s® #KeepOnChuggin campaign is a rallying cry to keep pushing past your limits. It’s a kickstart – in a bottle – that says, “drink this and I better not see you stop pursuing your dreams until you get where you’re trying to go.” Nesquik® embodies “chuggin’” in two ways. First, it’s packed with protein to help you keep pushing and break through boundaries. But it also comes in a wide mouth bottle and is made to be drunk cold. You don’t sip delicious Nesquik®, you chug it.
“As a brand, we can’t think of anyone better to represent #KeepOnChuggin than DK. His work ethic, determination and relentless pursuit of his dreams is inspiring and mirrors the message of our latest campaign,” said Jany Xu, Marketing Manager for Nesquik®. “We’ll be cheering for him proudly as he enters his first season of professional football.”
