Sports Media Report
WAVE , the fastest growing sports media outfit in the US and MyCujoo, the over-the-top (OTT) global streaming platform for all-things soccer and the global leader on long tail soccer rights, today announced a content and advertising partnership that will dramatically increase the volume of soccer coverage in WAVE’s decentralized publishing network, while expanding MyCujoo’s reach in the US, following several recent content acquisitions in the market (NPSL, WPSL, UWS, UPSL).
The partnership will see WAVE distributing MyCujoo content where applicable across its 120+ channels on Instagram, Snapchat, Facebook and Twitter. With 2.2B monthly views from 150M unique viewers and 32M followers, in just 20-months WAVE has become the fastest growing sports media company. This pairing will expand WAVE’s coverage of soccer, elevating fan engagement surrounding the sport.
“MyCujoo has exclusive, worldwide digital rights to more soccer than anyone on the planet and are providing digital streaming access to the game at a level no one else in media can compete with,” said Brian Verne, CEO and cofounder of WAVE. “This deal allows us to bring that content to our soccer-hungry fans, at a time when the sport is growing faster than ever in the US. We couldn’t be happier to be in partnership with this amazing team.”
“WAVE is one of the most dynamic sports media brands out there in the US market, and an ideal fit as a distribution partner for MyCujoo” said Pedro Presa, CEO and cofounder of MyCujoo.
“This partnership allows us to activate our incredible content, players and stories from the US and all around the world, and reach the soccer-mad WAVE audiences. Specifically our women’s soccer content is sure to be a hit in the US, following the massive support for the women’s national team this summer.”
Per Shareablee, WAVE is the #3 sports media publisher, and #6 US publisher by views, engagements and subscriptions partnerships. MyCujoo’s structure which includes relationships with clubs, leagues and national federations is creating new brand and revenue opportunities for the streaming service’s partners.
This strategic alliance brings together expertise in sponsorship sales and content sharing on social media with a unique and growing social network that engages 150M gen-z and millennial sports fans each month.
Content distribution has already begun in the days since this partnership was created.
