Sports Media Report
Sportlogiq and the National Lacrosse League (NLL), the largest and most successful professional lacrosse property in the world, have agreed to a multi-year partnership through which the Montreal-based sports analytics leader will become the NLL’s Official Statistics Partner. The agreement will see Sportlogiq collect, analyze, and distribute live match data and advanced level statistics from every game, beginning the 2019-2020 season.
As the Official Statistics Partner of the NLL, Sportlogiq will collect live match data directly from all 13 NLL venues across North America, utilizing its proprietary collection technology. It will also use cutting-edge AI to surface insights from more detailed rich statistics, allowing partners and fans of the NLL to analyze the sport in new ways.
Unique content, powered by Sportlogiq’s NLL data, will be hosted on the League’s official website and social media channels and will be made available to broadcasters and media partners. The League’s 13 teams will also have access to Sportlogiq data to assist them with performance analysis and scouting.
Craig Buntin, Sportlogiq CEO, said “We are thrilled to be partnering with the National Lacrosse League. We’re always eager to partner with innovative leagues likes the NLL and expand what we’ve built in the National Hockey League and international soccer to other sports. Working with Sportlogiq will allow the League to provide its teams and fans with cutting-edge content throughout its games. We are committed to helping the NLL take performance analysis and fan engagement to the next level.”
“Our partnership with Sportlogiq is essential to the next phase of growth for our business and our commitment to enhancing the fan experience through gaming and sports fantasy opportunities,” said NLL Commissioner Nick Sakiewicz. “The ability for our fans, teams, broadcast, and sports gaming partners to have ‘best in class’ statistics and live match data raises our game and opens some great opportunities with a significantly enhanced stats platform.”
This is Sportlogiq’s first official league partnership in lacrosse, following multiple years of success in hockey as the NHL’s Optical Tracking Partner and the Performance Data and Analytics Supplier to 28 NHL teams. This comes on the heels of two other major partnership announcements for Sportlogiq this year – with Major League Soccer’s Toronto FC and newly founded soccer league, the Canadian Premier League. Sportlogiq is also the Official Data Partner of the Swedish Hockey League and works with teams across the NFL and NCAA.
